Archive for the ‘Mortgage Industry Blog’ Category  

5 Tips to Align Sales and Marketing for More Quality Leads

By: John Seroka Everybody wants great leads that are easy to close and profitable. Did you know that according to a study by Marketo, sales and marketing alignment extracts 208% more value from marketing? Better alignment means a better experience for your prospects and more positive interactions with your company as they move down the…


 

Business Strategy Outperforms Marketing Execution Every Time

By: Pat Seroka So many of us enjoyed the series Mad Men which followed the lives of ad execs in the 60s and 70s. We watched the really creative ads carefully emerge from leather pizza cases and propped up on board room tables to the ooohs and aaaahs of the client’s exec team. Advertising has…


 

Can you trust your customer survey results?

By: Scott Seroka Customer and employee surveys are one of the best ways to obtain critical feedback and measure performance in key areas. However, the way survey questions are written and presented can have a measurable impact on the quality and accuracy of responses. Formulating questions has become both a science and an art based…


 

4 Ways to Get the Most From Your Ad Agency

By: Pat Seroka Your ad agency is your most important partner in growing your business, and like your attorney or accountant, they can only provide results if you share all the details with them. To get the greatest bang from your ad agency you need to consider these 4 “rules of engagement.” First – they…


 

9 Clear Cut Ways You Can Differentiate Your Brand

By: Scott Seroka Many companies in the financial industry struggle to differentiate their brands. The most common, yet historically ineffective strategy to differentiate away from the black hole of commoditization is to simply offer enhanced and/or additional products and services. Although a short-term solution, it is an arduous strategy to sustain for obvious reasons. Competitors…


 

7 Ways to Connect Millennials With Your Brand

By: Scott Seroka I know what you’re thinking. “Great! Another blog about Millennials!” Yes, it is. And the reason I wrote this blog is because many marketers are still trying to crack some kind of code to learn how to reach this elusive generation, hold their attention for more than a few seconds and hopefully…


 

Does distance matter when choosing a marketing firm?

By: Pat Seroka Did you know that there are more private jet landings per capita in Rochester, Minnesota than any other airport in the world? Yes, Rochester, Minnesota has more private jet landings than anywhere else because the Mayo Clinic is located there. People travel there from all over the globe. No one has an…


 

How to Build a Sales-Driven Culture

By: Scott Seroka When CEOs hear the word “culture,” most think about internal metrics such as productivity, morale, communication, teamwork and performance. As important as these metrics are, none on their own can go toe-to-toe with the metric of improving sales. For the growth-minded company, building a sales-driven culture is, was, and always will be…


 

5 Rules for Choosing Your Brand Colors

colors used in mortgage industry branding

By: John Seroka Children assign personality traits and emotions to stuffed animals. Adults subconsciously do the same thing. For example, you wouldn’t buy your child a stuffed toy that looks like a demon, right? Of course not. That’s because you assigned personality traits and emotions to that stuffed toy even as an adult. You do…


 

Top 3 Opportunities to Enhance Your Brand

By: Pat Seroka This is the most exciting time I’ve witnessed in marketing since starting my agency over 30 years ago. Long gone are the days of “spray and pray” marketing. The opportunities that abound today, particularly in the B2B world, to directly interact with customers and prospects has reached an intimacy never seen before…


 

7 Lead Nurturing Best Practices to Increase Conversions

By: John Seroka Are you challenged with converting your leads into new business? Do you feel like you try to nurture them along, but they disappear and land at the front door of your competitor? Many B2B companies in the mortgage and fintech industries lack an effective lead nurturing program that can lead to more conversions….


 

5 Key Components of a Marketing Plan

“Failing to plan, is planning to fail” – that’s a popular quote often attributed to Benjamin Franklin and Winston Churchill. While the source of this quote may be in question, there is a lot of wisdom in this statement as it applies to many areas of life – particularly to business and marketing. The most…


 

5 Common Roadblocks to Building a Winning Brand

Often times, companies end up “settling” for a brand that is either soft, or not as strong as it could be. A soft brand (one lacking compelling and relevant distinctions) tends to blend in with others, rendering it nearly invisible regardless of how many marketing dollars are used to push it out to prospective clients,…


 

4 Ways Automation Boosts Your Marketing ROI

By: John Seroka Did you know that, on average, 51 percent of companies are currently using marketing automation? Also, more than half (58 percent) of B2B companies have adopted the technology. But, according to the most recent study by LeadMD, only 21% of users are “above average” in their usage maturity level.  Automated marketing systems (AMS)…


 

5 Top B2B Lead Gen Tactics That Will Rock Your Pipeline!

Lead generation for B2B companies in the mortgage, private money, fintech or commercial real estate sectors can be complex. There are so many tools available and they take time to test and optimize to achieve the best result with the highest ROI. In the right combination, balance and frequency, they will create an undeniable impression on your…