Archive for the ‘Mortgage Industry Blog’ Category  

5 Top B2B Lead Gen Tactics That Will Rock Your Pipeline!

Lead generation for B2B companies in the mortgage, private money, fintech or commercial real estate sectors can be complex. There are so many tools available and they take time to test and optimize to achieve the best result with the highest ROI. In the right combination, balance and frequency, they will create an undeniable impression on your…


 

Measure the Performance of Your Culture Through Exit Interviews

Measuring and monitoring the health and performance of your culture, which drives productivity and operational performance, cannot be achieved simply by getting feedback from employees during annual reviews or loosely counting on them to bring urgent matters to your attention. The perceived (or perhaps real) risk that speaking up could cause more trouble than it’s…


 

Top 5 Criteria in Selecting a Marketing Agency

When searching for a marketing agency to work with, there are five key criteria your organization needs to consider. If the agency doesn’t score a “10” in each of these categories, continue looking, or risk making a very costly error. First and foremost, is it experienced in your business vertical?  Having the necessary experience creates…


 

What Content Marketing Metrics Really Matter?

Are you struggling to get more followers on LinkedIn? Or, do you want more of your content on Facebook to be “liked” by your friends or followers? Or how about more comments on your posts? Even though followers, likes and comments, or vanity metrics, can all make you feel like your social media is working,…


 

How do You Define Your Brand?

A brand is what people think of when they hear the name of your company. It’s made up of your reputation, strengths, weaknesses and the experiences they have with it. It’s the most valuable intangible asset your company owns. Ideally, audience perceptions of your financial brand align with what you intended. But sometimes a gap…


 

6 Top Tips for Social Media Video

We all know that video is on fire! The key social media platforms you should be focusing on prioritize video in their algorithms because people love to watch and share video. In fact, mortgage and fintech industry marketers should keep in mind that video generates 1200% more shares than text and images combined. This is…


 

5 Ways to Get Ready for the Voice Search Revolution

The first big change in search came with mobile. Voice is the next big thing. Did you know that, according to ComScore, over 50% of adults will be using voice-based search by 2020? Coupled with the fact that 50% of B2B queries are made on a smartphone, where most voice searches occur, mortgage industry and…


 

6 Critical Components of a Successful Marketing Plan

Did you know that 39% of marketers don’t feel their plans are successful? This is according to HubSpot “State of Inbound 2018.” There can be many reasons for this lack of success. Consider that too many companies and even their agencies skip over entire sections of the planning process due to lack of skill or…


 

Why Do B2B Players Love LinkedIn’s Native Video Ads?

According to Cisco, 82% of all internet traffic will be driven by video by 2021. Consumer brands have been leveraging video for each stage of the buyer path for what seems like forever, and now the B2B segment is catching up quickly. Back in August of 2017, LinkedIn began allowing individual members to upload videos…


 

Ad Blockers are On the Rise! What Can Advertisers Do?

adblocker eye looks at viewer concept.

Digital advertisers in the mortgage industry have a right to be concerned about the increasing trend of ad blocking. According to a study by Statista,  the ad blocker user rate is projected to be approximately 30% in 2018! This is a stark reminder for advertisers about how empowered consumers really are. When telemarketers crossed the line…


 

4 Hot Online Brand Building Trends

Hot trends in brand building

Every year we all read about a slew of marketing trends. This year is no different. I’ve seen many articles…some including trends that are a bit dated and others that are quickly coming of age. Here are four hand-picked trends that mortgage industry marketers should seriously consider as part of a communications strategy as we…


 

Using Strategic Sponsorships to Build Your Brand

race car sponsorship to build brand

Sponsorship marketing is one of the most popular and fastest growing forms of marketing! According to IEG’s 32nd annual review, sponsorship spending has been increasing year over year for the past 5 years. Great brands are fully aware of the positive benefits afforded them through aligning themselves with causes and events that reach their target…


 

Live Video: Why it’s the Latest Craze for Top Brands

Live social video has become all the rage lately as one of the most contemporary ways that mortgage industry brands can connect with their audiences on a very real level.  There is literally nothing else like it! When you go live, the people watching you are actively engaged. And they know anything can happen because…


 

2018 Hot Marketing Trends – Lykken on Lending Podcast

  In this episode of Lykken on Lending aired on January 29th, 2018, I was honored to be the Hot Topic guest speaker. Topics discussed in this episode include: Facebook is deprioritizing content from brands with their new algorithm. What does this change mean to mortgage industry marketing execs and how can they navigate these…


 

3 Big Ways Mobile is Changing Marketing

social media apps on iPhone screen

According to comScore, as of January of 2017, mobile had 71% share of total minutes spent online! If you are still informing your digital marketing strategy based only on clicks, mentions, likes, views and other traditional KPIs created when we lived in a desktop-first environment, you’re not alone. While these legacy measurement tools are still…