Archive for the ‘Mortgage Industry Blog’ Category  

What Motivates People to Buy?

    By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself.  Why do you make a purchase? When you dig…


 

8 Reasons Why Marketing Strategies Fail

man with bag over his head

If your marketing strategy is not meeting your goals we can help. Fill out the form for a free consultation and let us know a good time or two to connect with you. We look forward to a great conversation with you!     By: John Seroka If you don’t think you had a successful…


 

5 Steps to a Better Marketing Plan

    By: Amy Hansen Recently we spoke with a few potential mortgage and fintech clients and when we asked them if they were currently working off of a planned marketing and communications strategy, their collective response was, “not really.” They had a sense of when they wanted to do a few activities, mostly centered…


 

6 Critical Components of a Successful Marketing Plan

    By: John Seroka Did you know that 39% of marketers don’t feel their plans are successful? This is according to HubSpot “State of Inbound 2018.” There can be many reasons for this lack of success, ranging from poor plan development skill to internal capacity to execute. The cost of poor planning and/or execution…


 

Introducing… Marketing Automation Optimizer

    By: Pat Seroka Are you in the mortgage or fintech arena and do you own a sales or marketing automation platform? If so, are your taking the greatest advantage of that excellent marketing tool to capture all the new business it is designed to help you acquire? Or, are you like many companies,…


 

Don’t Confuse Values With Customer Expectations

    By: Scott Seroka The process of defining one’s values has unquestionably become one of the hottest trends in corporate and employer branding.  And when integrated into a well-functioning, healthy culture, the results can be extraordinary in many ways. Values guide employees toward desired behaviors, beliefs and attitudes required to deliver on the brand…


 

How Do You Define What You Sell?

  By: Pat Seroka Very often, when I visit with prospects or present to a group of business people, I will ask the question, “What do you sell?”  Since our firm specializes in the mortgage and fintech industries I will get answers like; mortgages, or technology, or comprehensive reports, or investments. But, think about that;…


 

5 Steps to Creating a Winning Tagline

By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For example, how about the tagline “Impossible is nothing” in the ad above by adidas? It’s typically what happens when cute, clever and creative get in the way of what a tagline is really meant to do…


 

Tips to Create Killer Messaging that Sells!

silent mortgage brand killer

By: John Seroka We’re in exciting times right now. New mortgage and technology products and companies glaze the mortgage landscape. Tech companies are partnering with other tech companies to provide new or enhanced products and services. Great things are happening all around us due to the creativity and vision of entrepreneurial types that have a passion…


 

What is the Most Effective Form of Marketing?

Questions

    By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no single answer to…


 

The Magical Key to Building a Culture of Continuous Improvement

By: Scott Seroka In the mortgage and fintech industries, many companies are actively placing a large focus on their cultures. They strive to create cultures of continuous improvement because they realize that’s the only way forward if they’re going to win, do great things that translate to a better experience for clients/customers and make their…


 

4 Advertising Strategies that Dodge Ad Blockers

adblocker eye looks at viewer concept.

By: John Seroka When telemarketers crossed the line with too many intrusive calls during dinner time, consumers fought back through the National Do Not Call Registry. When DVRs entered the market, consumers were able to blow through irrelevant commercials in a matter of seconds. And, of course, people who receive repetitive, unwanted and irrelevant emails…


 

This Should Be Your Leading Brand Question…

By: Pat Seroka When we initiate talks with new prospects for our services one of the most frequent questions we ask is, “What do you expect to achieve from a business relationship with us?” The responses we typically hear include wanting to grow their business, overcome one or more competitive threats, become more active on…


 

5 Tips to Align Sales and Marketing for More Quality Leads

By: John Seroka Everybody wants great leads that are easy to close and profitable. Did you know that according to a study by Marketo, sales and marketing alignment extracts 208% more value from marketing? Better alignment means a better experience for your prospects and more positive interactions with your company as they move down the…


 

Business Strategy Outperforms Marketing Execution Every Time

By: Pat Seroka So many of us enjoyed the series Mad Men which followed the lives of ad execs in the 60s and 70s. We watched the really creative ads carefully emerge from leather pizza cases and propped up on board room tables to the ooohs and aaaahs of the client’s exec team. Advertising has…