Archive for the ‘Mortgage Industry Blog’ Category  

5 Steps to Creating a Winning Tagline

By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For example: It’s typically what happens when cute, clever and creative get in the way of what a tagline is really meant to do – provide a succinct, memorable statement that sums up the essence of a brand….


 

Tips to Create Killer Messaging that Sells!

silent mortgage brand killer

By: John Seroka We’re in exciting times right now. New mortgage and technology products and companies glaze the mortgage landscape. Tech companies are partnering with other tech companies to provide new or enhanced products and services. Great things are happening all around us due to the creativity and vision of entrepreneurial types that have a passion…


 

What is the Most Effective Form of Marketing?

Questions

By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no single answer to that question.  It,…


 

The Magical Key to Building a Culture of Continuous Improvement

By: Scott Seroka In the mortgage and fintech industries, many companies are actively placing a large focus on their cultures. They strive to create cultures of continuous improvement because they realize that’s the only way forward if they’re going to win, do great things that translate to a better experience for clients/customers and make their…


 

4 Advertising Strategies that Dodge Ad Blockers

adblocker eye looks at viewer concept.

By: John Seroka When telemarketers crossed the line with too many intrusive calls during dinner time, consumers fought back through the National Do Not Call Registry. When DVRs entered the market, consumers were able to blow through irrelevant commercials in a matter of seconds. And, of course, people who receive repetitive, unwanted and irrelevant emails…


 

This Should Be Your Leading Brand Question…

By: Pat Seroka When we initiate talks with new prospects for our services one of the most frequent questions we ask is, “What do you expect to achieve from a business relationship with us?” The responses we typically hear include wanting to grow their business, overcome one or more competitive threats, become more active on…


 

5 Tips to Align Sales and Marketing for More Quality Leads

By: John Seroka Everybody wants great leads that are easy to close and profitable. Did you know that according to a study by Marketo, sales and marketing alignment extracts 208% more value from marketing? Better alignment means a better experience for your prospects and more positive interactions with your company as they move down the…


 

Business Strategy Outperforms Marketing Execution Every Time

By: Pat Seroka So many of us enjoyed the series Mad Men which followed the lives of ad execs in the 60s and 70s. We watched the really creative ads carefully emerge from leather pizza cases and propped up on board room tables to the ooohs and aaaahs of the client’s exec team. Advertising has…


 

Can you trust your customer survey results?

By: Scott Seroka Customer and employee surveys are one of the best ways to obtain critical feedback and measure performance in key areas. However, the way survey questions are written and presented can have a measurable impact on the quality and accuracy of responses. Formulating questions has become both a science and an art based…


 

4 Ways to Get the Most From Your Ad Agency

By: Pat Seroka Your ad agency is your most important partner in growing your business, and like your attorney or accountant, they can only provide results if you share all the details with them. To get the greatest bang from your ad agency you need to consider these 4 “rules of engagement.” First – they…


 

9 Clear Cut Ways You Can Differentiate Your Brand

By: Scott Seroka Many companies in the financial industry struggle to differentiate their brands.  The most common, yet historically ineffective strategy to differentiate away from the black hole of commoditization is to simply offer enhanced and/or additional products and services. Although a short-term solution, it is a difficult strategy to sustain. Competitors will quickly copy…


 

7 Ways to Connect Millennials With Your Brand

By: Scott Seroka I know what you’re thinking. “Great! Another blog about Millennials!” Yes, it is. And the reason I wrote this blog is because many marketers are still trying to crack some kind of code to learn how to reach this elusive generation, hold their attention for more than a few seconds and hopefully…


 

Does distance matter when choosing a marketing firm?

By: Pat Seroka Did you know that there are more private jet landings per capita in Rochester, Minnesota than any other airport in the world? Yes, Rochester, Minnesota has more private jet landings than anywhere else because the Mayo Clinic is located there. People travel there from all over the globe. No one has an…


 

How to Build a Sales-Driven Culture

By: Scott Seroka When CEOs hear the word “culture,” most think about internal metrics such as productivity, morale, communication, teamwork and performance. As important as these metrics are, none on their own can go toe-to-toe with the metric of improving sales. For the growth-minded company, building a sales-driven culture is, was, and always will be…


 

5 Rules for Choosing Your Brand Colors

colors used in mortgage industry branding

By: John Seroka Children assign personality traits and emotions to stuffed animals. Adults subconsciously do the same thing. For example, you wouldn’t buy your child a stuffed toy that looks like a demon, right? Of course not. That’s because you assigned personality traits and emotions to that stuffed toy even as an adult. You do…