Archive for the ‘Mortgage Industry Blog’ Category  

How do You Define a “Brand” and Take Control of It?

A brand is what people think of when they hear the name of your company. It’s made up of your reputation, strengths, weaknesses and the experiences they have with it. It’s the most valuable intangible asset your company owns. Ideally, your audience’s perception of your financial brand is aligned with what you intended, informed by…


 

6 Top Tips for Social Media Video

We all know that video is on fire! The key social media platforms you should be focusing on prioritize video in their algorithms because people love to watch and share video. In fact, mortgage and fintech industry marketers should keep in mind that video generates 1200% more shares than text and images combined. This is…


 

5 Ways to Get Ready for the Voice Search Revolution

The first big change in search came with mobile. Voice is the next big thing. Did you know that, according to ComScore, over 50% of adults will be using voice-based search by 2020? Coupled with the fact that 50% of B2B queries are made on a smartphone, where most voice searches occur, mortgage industry and…


 

6 Critical Components of a Successful Marketing Plan

Did you know that 39% of marketers don’t feel their plans are successful? This is according to HubSpot “State of Inbound 2018.” There can be many reasons for this lack of success. Consider that too many companies and even their agencies skip over entire sections of the planning process due to lack of skill or…


 

Why Do B2B Players Love LinkedIn’s Native Video Ads?

According to Cisco, 82% of all internet traffic will be driven by video by 2021. Consumer brands have been leveraging video for each stage of the buyer path for what seems like forever, and now the B2B segment is catching up quickly. Back in August of 2017, LinkedIn began allowing individual members to upload videos…


 

Ad Blockers are On the Rise! What Can Advertisers Do?

adblocker eye looks at viewer concept.

Digital advertisers in the mortgage industry have a right to be concerned about the increasing trend of ad blocking. According to a study by Statista,  the ad blocker user rate is projected to be approximately 30% in 2018! This is a stark reminder for advertisers about how empowered consumers really are. When telemarketers crossed the line…


 

4 Hot Online Brand Building Trends

Hot trends in brand building

Every year we all read about a slew of marketing trends. This year is no different. I’ve seen many articles…some including trends that are a bit dated and others that are quickly coming of age. Here are four hand-picked trends that mortgage industry marketers should seriously consider as part of a communications strategy as we…


 

Using Strategic Sponsorships to Build Your Brand

race car sponsorship to build brand

Sponsorship marketing is one of the most popular and fastest growing forms of marketing! According to IEG’s 32nd annual review, sponsorship spending has been increasing year over year for the past 5 years. Great brands are fully aware of the positive benefits afforded them through aligning themselves with causes and events that reach their target…


 

Live Video: Why it’s the Latest Craze for Top Brands

Live social video has become all the rage lately as one of the most contemporary ways that mortgage industry brands can connect with their audiences on a very real level.  There is literally nothing else like it! When you go live, the people watching you are actively engaged. And they know anything can happen because…


 

2018 Hot Marketing Trends – Lykken on Lending Podcast

  In this episode of Lykken on Lending aired on January 29th, 2018, I was honored to be the Hot Topic guest speaker. Topics discussed in this episode include: Facebook is deprioritizing content from brands with their new algorithm. What does this change mean to mortgage industry marketing execs and how can they navigate these…


 

3 Big Ways Mobile is Changing Marketing

social media apps on iPhone screen

According to comScore, as of January of 2017, mobile had 71% share of total minutes spent online! If you are still informing your online marketing strategy based only on clicks, mentions, likes, views and other traditional KPIs created when we lived in a desktop-first environment, you’re not alone. While these legacy measurement tools are still…


 

4 Super Critical Focus Areas for Marketers Today

The role of marketing has changed dramatically over the last decade. This is primarily due to continually evolving technologies and trends that have been thrust upon modern business. As a result, marketers are being pushed to focus more on data analysis and interpretation, think deeply about the user experience and assume increasing accountability to the…


 

How Artificial Intelligence is Changing Marketing. Quickly.

Robot with wooden puzzle

This post was originally published in California Mortgage Finance News, a California Mortgage Bankers Association publication.  “I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted.” These are the…


 

How To Build a Massive Following on your Social Media Channels

follow me on social media

This is one of the top challenges that plagues many in the mortgage industry and is no simple task. No matter how much you post, follow others, share others content and tell the world about your personal or business pages, the favor never seems to be returned with the same level of enthusiasm. You’re left…


 

Amplify Your Social Media NOW…and here’s how to do it

social media woman in mortgage industry screaming in a megaphone

The buyer path is much more complex than it ever used to be. This is due to the sheer volume of information on the Internet and social networks that connect people all over the world, building their circles of influence. Thus, people now travel a much less linear to making decisions as they engage on…