Mortgage Blog

Does distance matter when choosing a marketing firm?

By: Pat Seroka Did you know that there are more private jet landings per capita in Rochester, Minnesota than any other airport in the world? Yes, Rochester, Minnesota has more private jet landings than anywhere else because the Mayo Clinic is located there. People travel there from all over the globe. No one has an…


How to Build a Sales-Driven Culture

By: Scott Seroka When CEOs hear the word “culture,” most think about internal metrics such as productivity, morale, communication, teamwork and performance. As important as these metrics are, none on their own can go toe-to-toe with the metric of improving sales. For the growth-minded company, building a sales-driven culture is, was, and always will be…


5 Rules for Choosing Your Brand Colors

colors used in mortgage industry branding

By: John Seroka Children assign personality traits and emotions to stuffed animals. Adults subconsciously do the same thing. For example, you wouldn’t buy your child a stuffed toy that looks like a demon, right? Of course not. That’s because you assigned personality traits and emotions to that stuffed toy even as an adult. You do…


Top 3 Opportunities to Enhance Your Brand

By: Pat Seroka This is the most exciting time I’ve witnessed in marketing since starting my agency over 30 years ago. Long gone are the days of “spray and pray” marketing. The opportunities that abound today, particularly in the B2B world, to directly interact with customers and prospects has reached an intimacy never seen before…


7 Lead Nurturing Best Practices to Increase Conversions

By: John Seroka Are you challenged with converting your leads into new business? Do you feel like you try to nurture them along, but they disappear and land at the front door of your competitor? Many B2B companies in the mortgage and fintech industries lack an effective lead nurturing program that can lead to more conversions….


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