Mortgage and Financial Services Blog

The 6 Major Components of Your 2020 Marketing Plan

    By: Pat Seroka You’re likely in the final stages of completing your marketing plan for next year. Now is a great time to take a 20,000-foot view and ensure it includes these 6 major components: RESEARCH: Make sure you refresh your research from prior years. Market conditions change, your prospecting universe may have…


Six Ways Disengaged Employees Could Hurt Your Bank

By: Scott Seroka It was a typical day in the neighborhood at a small community bank.  That is, until a 2016 Jeep Wrangler was dropped off in the bank’s parking lot by a repo company. The debtor only made three payments in the first seven months of the life of the loan. And, because the…


Your Bank’s Brand vs. Your Bank’s Reputation

By: Scott Seroka A brand is most popularly defined as the thoughts that come to people’s mind when they hear a company name or see its logo. However, this popular definition is overly simplistic and fails to account for how much influence brand has on the overall success of an organization. The problem is that…


6 Reasons Disengaged Employees Require Your Immediate Attention

By: Scott Seroka According to FORBES, a disengaged employee costs on average, 34% of their annual salary. Some employees disengage for reasons that have nothing to do with their employer or work environment. Illness, injuries or major life events such as losing a loved one, going through a divorce or dealing with any kind of…


What Motivates People to Buy?

    By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself.  Why do you make a purchase? When you dig…


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