Mortgage Blog

5 Common Roadblocks to Building a Winning Brand

Often times, companies end up “settling” for a brand that is either soft, or not as strong as it could be. A soft brand (one lacking compelling and relevant distinctions) tends to blend in with others, rendering it nearly invisible regardless of how many marketing dollars are used to push it out to prospective clients,…


4 Ways Automation Boosts Your Marketing ROI

By: John Seroka Did you know that, on average, 51 percent of companies are currently using marketing automation? Also, more than half (58 percent) of B2B companies have adopted the technology. But, according to the most recent study by LeadMD, only 21% of users are “above average” in their usage maturity level.  Automated marketing systems (AMS)…


5 Top B2B Lead Gen Tactics That Will Rock Your Pipeline!

Lead generation for B2B companies in the mortgage, private money, fintech or commercial real estate sectors can be complex. There are so many tools available and they take time to test and optimize to achieve the best result with the highest ROI. In the right combination, balance and frequency, they will create an undeniable impression on your…


Measure the Performance of Your Culture Through Exit Interviews

Measuring and monitoring the health and performance of your culture, which drives productivity and operational performance, cannot be achieved simply by getting feedback from employees during annual reviews or loosely counting on them to bring urgent matters to your attention. The perceived (or perhaps real) risk that speaking up could cause more trouble than it’s…


Top 5 Criteria in Selecting a Marketing Agency

When searching for a marketing agency to work with, there are five key criteria your organization needs to consider. If the agency doesn’t score a “10” in each of these categories, continue looking, or risk making a very costly error. 1. Is the agency experienced in your business vertical? Having the necessary experience creates immediate…


<< Previous Next >>