Mortgage Blog

What is the Most Effective Form of Marketing?

Questions

By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no single answer to that question.  It,…


The Magical Key to Building a Culture of Continuous Improvement

By: Scott Seroka In the mortgage and fintech industries, many companies are actively placing a large focus on their cultures. They strive to create cultures of continuous improvement because they realize that’s the only way forward if they’re going to win, do great things that translate to a better experience for clients/customers and make their…


4 Advertising Strategies that Dodge Ad Blockers

adblocker eye looks at viewer concept.

By: John Seroka When telemarketers crossed the line with too many intrusive calls during dinner time, consumers fought back through the National Do Not Call Registry. When DVRs entered the market, consumers were able to blow through irrelevant commercials in a matter of seconds. And, of course, people who receive repetitive, unwanted and irrelevant emails…


This Should Be Your Leading Brand Question…

By: Pat Seroka When we initiate talks with new prospects for our services one of the most frequent questions we ask is, “What do you expect to achieve from a business relationship with us?” The responses we typically hear include wanting to grow their business, overcome one or more competitive threats, become more active on…


5 Tips to Align Sales and Marketing for More Quality Leads

By: John Seroka Everybody wants great leads that are easy to close and profitable. Did you know that according to a study by Marketo, sales and marketing alignment extracts 208% more value from marketing? Better alignment means a better experience for your prospects and more positive interactions with your company as they move down the…


<< Previous Next >>