Mortgage Blog

Business Strategy Outperforms Marketing Execution Every Time

By: Pat Seroka So many of us enjoyed the series Mad Men which followed the lives of ad execs in the 60s and 70s. We watched the really creative ads carefully emerge from leather pizza cases and propped up on board room tables to the ooohs and aaaahs of the client’s exec team. Advertising has…


Can you trust your customer survey results?

By: Scott Seroka Customer and employee surveys are one of the best ways to obtain critical feedback and measure performance in key areas. However, the way survey questions are written and presented can have a measurable impact on the quality and accuracy of responses. Formulating questions has become both a science and an art based…


4 Ways to Get the Most From Your Ad Agency

By: Pat Seroka Your ad agency is your most important partner in growing your business, and like your attorney or accountant, they can only provide results if you share all the details with them. To get the greatest bang from your ad agency you need to consider these 4 “rules of engagement.” First – they…


9 Clear Cut Ways You Can Differentiate Your Brand

By: Scott Seroka Many companies in the financial industry struggle to differentiate their brands.  The most common, yet historically ineffective strategy to differentiate away from the black hole of commoditization is to simply offer enhanced and/or additional products and services. Although a short-term solution, it is a difficult strategy to sustain. Competitors will quickly copy…


7 Ways to Connect Millennials With Your Brand

By: Scott Seroka I know what you’re thinking. “Great! Another blog about Millennials!” Yes, it is. And the reason I wrote this blog is because many marketers are still trying to crack some kind of code to learn how to reach this elusive generation, hold their attention for more than a few seconds and hopefully…


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