Mortgage Blog

Announcing… Marketing Automation Optimizer

By: Pat Seroka Are you in the mortgage or fintech arena and do you own a sales or marketing automation platform? If so, are your taking the greatest advantage of that excellent marketing tool to capture all the new business it is designed to help you acquire? Or, are you like many companies, that don’t…


Don’t Confuse Values With Customer Expectations

  By: Scott Seroka The process of defining one’s values has unquestionably become one of the hottest trends in corporate and employer branding.  And when integrated into a well-functioning, healthy culture, the results can be extraordinary in many ways. Values guide employees toward desired behaviors, beliefs and attitudes required to deliver on the brand promise….


How Do You Define What You Sell?

  By: Pat Seroka Very often, when I visit with prospects or present to a group of business people, I will ask the question, “What do you sell?”  Since our firm specializes in the mortgage and fintech industries I will get answers like; mortgages, or technology, or comprehensive reports, or investments. But, think about that;…


5 Steps to Creating a Winning Tagline

By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For example, how about the tagline “Impossible is nothing” in the ad above by adidas? It’s typically what happens when cute, clever and creative get in the way of what a tagline is really meant to do…


Tips to Create Killer Messaging that Sells!

silent mortgage brand killer

By: John Seroka We’re in exciting times right now. New mortgage and technology products and companies glaze the mortgage landscape. Tech companies are partnering with other tech companies to provide new or enhanced products and services. Great things are happening all around us due to the creativity and vision of entrepreneurial types that have a passion…


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