Mortgage Blog

What Content Marketing Metrics Really Matter?

Are you struggling to get more followers on LinkedIn? Or, do you want more of your content on Facebook to be “liked” by your friends or followers? Or how about more comments on your posts? Even though followers, likes and comments, or vanity metrics, can all make you feel like your social media is working,…


How do You Define Your Brand?

A brand is what people think of when they hear the name of your company. It’s made up of your reputation, strengths, weaknesses and the experiences they have with it. It’s the most valuable intangible asset your company owns. Ideally, audience perceptions of your financial brand align with what you intended. But sometimes a gap…


6 Top Tips for Social Media Video

We all know that video is on fire! The key social media platforms you should be focusing on prioritize video in their algorithms because people love to watch and share video. In fact, mortgage and fintech industry marketers should keep in mind that video generates 1200% more shares than text and images combined. This is…


5 Ways to Get Ready for the Voice Search Revolution

The first big change in search came with mobile. Voice is the next big thing. Did you know that, according to ComScore, over 50% of adults will be using voice-based search by 2020? Coupled with the fact that 50% of B2B queries are made on a smartphone, where most voice searches occur, mortgage industry and…


6 Critical Components of a Successful Marketing Plan

Did you know that 39% of marketers don’t feel their plans are successful? This is according to HubSpot “State of Inbound 2018.” There can be many reasons for this lack of success. Consider that too many companies and even their agencies skip over entire sections of the planning process due to lack of skill or…


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