Mortgage Blog

How to Build a Sales-Driven Culture

By: Scott Seroka When CEOs hear the word “culture,” most think about internal metrics such as productivity, morale, communication, teamwork and performance. As important as these metrics are, none on their own can go toe-to-toe with the metric of improving sales. For the growth-minded company, building a sales-driven culture is, was, and always will be…


The Role of Color in Branding in the Mortgage Industry

colors used in mortgage industry branding

By: John Seroka Children assign personality traits and emotions to stuffed animals. Adults subconsciously do the same thing. For example, you wouldn’t buy your child a stuffed toy that looks like a demon, right? Of course not. That’s because you assigned personality traits and emotions to that stuffed toy even as an adult. You do…


Top 3 Opportunities to Enhance Your Brand

By: Pat Seroka This is the most exciting time I’ve witnessed in marketing since starting my agency over 30 years ago. Long gone are the days of “spray and pray” marketing. The opportunities that abound today, particularly in the B2B world, to directly interact with customers and prospects has reached an intimacy never seen before…


7 Lead Nurturing Best Practices to Increase Conversions

By: John Seroka Are you challenged with converting your leads into new business? Do you feel like you try to nurture them along, but they disappear and land at the front door of your competitor? You’re not alone. Too many B2B companies in the mortgage and fintech industries face these issues. They feel like they…


5 Key Components of a Marketing Plan

“Failing to plan, is planning to fail” – that’s a popular quote often attributed to Benjamin Franklin and Winston Churchill. While the source of this quote may be in question, there is a lot of wisdom in this statement as it applies to many areas of life – particularly to business and marketing. The most…


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