Mortgage Blog

6 Critical Components of a Successful Marketing Plan

Did you know that 39% of marketers don’t feel their plans are successful? This is according to HubSpot “State of Inbound 2018.” There can be many reasons for this lack of success. Consider that too many companies and even their agencies skip over entire sections of the planning process due to lack of skill or…


Why Do B2B Players Love LinkedIn’s Native Video Ads?

According to Cisco, 82% of all internet traffic will be driven by video by 2021. Consumer brands have been leveraging video for each stage of the buyer path for what seems like forever, and now the B2B segment is catching up quickly. Back in August of 2017, LinkedIn began allowing individual members to upload videos…


Ad Blockers are On the Rise! What Can Advertisers Do?

adblocker eye looks at viewer concept.

Digital advertisers in the mortgage industry have a right to be concerned about the increasing trend of ad blocking. According to a study by Statista,  the ad blocker user rate is projected to be approximately 30% in 2018! This is a stark reminder for advertisers about how empowered consumers really are. When telemarketers crossed the line…


4 Hot Online Brand Building Trends

Hot trends in brand building

Every year we all read about a slew of marketing trends. This year is no different. I’ve seen many articles…some including trends that are a bit dated and others that are quickly coming of age. Here are four hand-picked trends that mortgage industry marketers should seriously consider as part of a communications strategy as we…


Using Strategic Sponsorships to Build Your Brand

race car sponsorship to build brand

Sponsorship marketing is one of the most popular and fastest growing forms of marketing! According to IEG’s 32nd annual review, sponsorship spending has been increasing year over year for the past 5 years. Great brands are fully aware of the positive benefits afforded them through aligning themselves with causes and events that reach their target…


Next >>