4 Ways Automation Boosts Your Marketing ROI
By: John Seroka
Did you know that, on average, 51 percent of companies are currently using marketing automation? Also, more than half (58 percent) of B2B companies have adopted the technology. But, according to the most recent study by LeadMD, only 21% of users are “above average” in their usage maturity level.
Automated marketing systems (AMS) like HubSpot, Marketo, Pardot and others can help many companies in the mortgage and fintech industries handle repetitive tasks while providing for personalization and plenty of data collection. This is necessary now for any marketer that has an expectation of scaling while optimizing their results.
Without an AMS, or with low-level usage, you very well could be burning a lot of opportunities. Chances are, your more sophisticated competitors are taking advantage of or starting to utilize these marketing automation tools.
This is why at Seroka, we take a proactive approach in helping our clients succeed with automation and by providing actionable data.
Here are four ways an AMS will help you
drive higher marketing ROI…
- Scaling your business: By automating tasks such as email marketing, list segmentation, social media posts, social listening, data collection and more, you can more effectively and efficiently attract and manage a high volume of leads.
- Lead nurturing: By tracking interactions with your website, emails and content, an AMS will help you understand what your leads are most interested in. Then you can set triggers that will personalize your campaigns by deploying only content of most interest to them along their journey.
- Lead scoring: Based on how your leads interact with your content, most automated marketing systems will score them, letting you know which leads have a higher likelihood of closing. This allows you to take appropriate next steps to consummate a sale.
- Tracking and measuring success: You will gain a better understanding of how well your content is performing with the data these systems provide. Some of the data you will have access to includes new contacts created, web pages viewed, landing page views, views to submission rates on landing pages, top performing assets, links clicked, emails opened, posts shared and more. With this information, you can test and tweak your marketing messages and tactics along the way.
Marketing automation goes a long way to help companies understand their prospects better and give them a more personalized experience. By doing so, not only does this help you increase sales, but it also enhances your brand.
If you would like a free consultation to discuss your sales goals and learn more about how we at Seroka can help you achieve them, feel free to contact us now!