Archive for March, 2020  

Communicating Effectively in Today’s Virtual Business World

    By: Pat Seroka Wasn’t it just a few weeks ago that we were taking down the Christmas tree, watching the stock market continue to rise, even surpass 30,000 as we were settling in for an exciting and promising new decade? No one expected an invisible monster to invade our world and cause the…


 

Five Great Ways to Ease a Stressful Work Culture During COVID-19

By: Scott Seroka According to many news outlets and the mainstream media, the world is pretty much over. The second great depression is just around the corner, the toilet-paper shelves are empty, millions will be unemployed by tomorrow, and there’s no hope in sight. Yes, COVID-19 is horrible and can be devastating – experts say…


 

6 Steps to a Robust Marketing Automation Strategy

Having a great marketing automation platform is only half the battle for mortgage industry marketers. The balance is your ability to leverage its full capabilities so that you can realize the intended benefits: efficiently scaling your marketing to provide a better, more personalized CX and achieve higher marketing ROI. To accomplish this, an automation strategy…


 

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6 Top Performing Content Trends for Marketing Automation

  We’ve all been leveraging the same types of core content for years! However, new trends with each have emerged as digital media and consumer preferences continue to evolve. The top-performing core content types for B2B marketers in the mortgage industry continue to be: Emails Blogs Video Infographics Whitepapers Case studies Quality content developed and…


 

4 Steps to Building a Unique Brand for Your Financial Institution

    By: Pat Seroka If you’re the CEO, CMO or board member of a financial institution, one of your greatest challenges is likely differentiating your brand from those of your many competitors. The financial industry is one of the most highly regulated industries in our country leaving little maneuverability when it comes to designing…