Archive for January, 2020  

10 Tactics For Building a High-Performance Culture

  By: Scott Seroka In our roundtable meetings, she often spoke of the strained relationship she had with her business partner. She described her partner as being “brilliant” in terms of industry knowledge and bringing aboard new business. However, he was also described as a bully with respect to his style of management and leadership….


Seroka Launches Financial Industry Brand Optimizer℠

Unique brand development process designed specifically for community banks and credit unions BROOKFIELD, Wis., January 22, 2020 – Seroka, a brand development, digital and strategic communications agency specializing in the financial industry, has launched a new brand development program called Financial Industry Brand Optimizer that provides the tools, guidance and methodology necessary for community banks…


Don’t Make This Mistake When Creating Your Bank’s Tagline

By: Scott Seroka Think, just for a brief moment about the following statements: Impossible is nothing. The end of late fees. The start of more. What’s your problem? Why fool around with anyone else? Huh? The above were taglines used by Adidas, Blockbuster Video, FileMaker Pro and FedEx, respectively. Some in use longer than others….


Everything Your Bank’s Brand Must Conquer to Win a New Customer

By: Scott Seroka Let’s assume for a moment that you’re shopping for a new CRM system for your bank. There’s a good chance you’ll likely consider a system like HubSpot or Zoho. Or, if you’re planning a family trip with the kids, Disney would most likely come to mind as a number one or two…