Archive for November, 2019  

6 Reasons Disengaged Employees Require Your Immediate Attention

By: Scott Seroka According to FORBES, a disengaged employee costs on average, 34% of their annual salary. Some employees disengage for reasons that have nothing to do with their employer or work environment. Illness, injuries or major life events such as losing a loved one, going through a divorce or dealing with any kind of…


 

8 Reasons Why Many Marketing Strategies Fail

man with bag over his head

If your marketing strategy is not meeting your goals we can help. Fill out the form for a free consultation and let us know a good time or two to connect with you today or whenever works best for you. We look forward to a great conversation!     By: John Seroka Many companies throughout…


 

What Motivates People to Buy?

    By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself.  Why do you make a purchase? When you dig…


 

The Difference Between Brand and Reputation

By: Scott Seroka Several years ago, I had an experience that I am often reminded of as I work with our clients on building their brands. There I was in the conference room of a San Diego mortgage company, helping the senior leaders understand our approach to building brands and explaining how we may be…


 

8 Reasons Why Marketing Strategies Fail

man with bag over his head

    By: John Seroka If you don’t think you had a successful marketing strategy this year, what makes you think it will be successful next year? What did you learn from your experience? Many companies throughout the mortgage industry annually create their marketing and public relations plans.  But there’s a problem…many fail to achieve…