Archive for October, 2019  

Announcing… Marketing Automation Optimizer

By: Pat Seroka Are you in the mortgage or fintech arena and do you own a sales or marketing automation platform? If so, are your taking the greatest advantage of that excellent marketing tool to capture all the new business it is designed to help you acquire? Or, are you like many companies, that don’t…


 

Don’t Confuse Values With Customer Expectations

  By: Scott Seroka The process of defining one’s values has unquestionably become one of the hottest trends in corporate and employer branding.  And when integrated into a well-functioning, healthy culture, the results can be extraordinary in many ways. Values guide employees toward desired behaviors, beliefs and attitudes required to deliver on the brand promise….