Archive for October, 2019  

5 Steps to a Better Marketing Plan

    By: Amy Hansen Recently we spoke with a few potential mortgage and fintech clients and when we asked them if they were currently working off of a planned marketing and communications strategy, their collective response was, “not really.” They had a sense of when they wanted to do a few activities, mostly centered…


 

MBA Independent Mortgage Bankers Conference

Join us at the MBA Independent Mortgage Bankers Conference Hyatt Regency New Orleans, New Orleans, LA Learn more  


 

MBA CREF/Multifamily Housing Convention & Expo

Join us at the MBA Technology Solutions Conference & Expo Manchester Grand Hyatt San Diego, San Diego, CA Learn more


 

6 Critical Components of a Successful Marketing Plan

    By: John Seroka Did you know that 39% of marketers don’t feel their plans are successful? This is according to HubSpot “State of Inbound 2018.” There can be many reasons for this lack of success, ranging from poor plan development skill to internal capacity to execute. The cost of poor planning and/or execution…


 

MBA Technology Solutions Conference & Expo

Join us at the MBA Technology Solutions Conference & Expo JW Marriot Los Angeles, Los Angeles, CA Learn more


 

MBA National Secondary Market Conference & Expo

Join us at the MBA National Secondary Market Conference & Expo New York Marriott Marquis, New York, NY Learn more


 

Five Star Conference & Expo

Join us at the Five Star Conference & Expo Learn more


 

Introducing… Marketing Automation Optimizer

    By: Pat Seroka Are you in the mortgage or fintech arena and do you own a sales or marketing automation platform? If so, are your taking the greatest advantage of that excellent marketing tool to capture all the new business it is designed to help you acquire? Or, are you like many companies,…


 

Don’t Confuse Values With Customer Expectations

By: Scott Seroka The process of defining one’s values has unquestionably become one of the hottest trends in corporate and employer branding.  And when integrated into a well-functioning, healthy culture, the results can be extraordinary in many ways. Values guide employees toward desired behaviors, beliefs and attitudes required to deliver on the brand promise. They…