Archive for September, 2019  

How Do You Define What You Sell?

  By: Pat Seroka Very often, when I visit with prospects or present to a group of business people, I will ask the question, “What do you sell?”  Since our firm specializes in the mortgage and fintech industries I will get answers like; mortgages, or technology, or comprehensive reports, or investments. But, think about that;…


 

5 Steps to Creating a Winning Tagline

By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For example, how about the tagline “Impossible is nothing” in the ad above by adidas? It’s typically what happens when cute, clever and creative get in the way of what a tagline is really meant to do…


 

Seroka Launches Marketing Automation Optimizer

New program enables companies to optimize their marketing automation and sales engagement efforts BROOKFIELD, Wis., September 9, 2019– Seroka, a brand development, digital and strategic communications agency, has launched a new marketing automation program called Marketing Automation Optimizer. The program was designed to help clients use their existing marketing automation or sales engagement platforms to…


 

Tips to Create Killer Messaging that Sells!

silent mortgage brand killer

By: John Seroka We’re in exciting times right now. New mortgage and technology products and companies glaze the mortgage landscape. Tech companies are partnering with other tech companies to provide new or enhanced products and services. Great things are happening all around us due to the creativity and vision of entrepreneurial types that have a passion…