Archive for August, 2019  

What is the Most Effective Form of Marketing?

Questions

By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no single answer to that question.  It,…


 

The Magical Key to Building a Culture of Continuous Improvement

By: Scott Seroka In the mortgage and fintech industries, many companies are actively placing a large focus on their cultures. They strive to create cultures of continuous improvement because they realize that’s the only way forward if they’re going to win, do great things that translate to a better experience for clients/customers and make their…