Archive for June, 2019  

Business Strategy Outperforms Marketing Execution Every Time

By: Pat Seroka So many of us enjoyed the series Mad Men which followed the lives of ad execs in the 60s and 70s. We watched the really creative ads carefully emerge from leather pizza cases and propped up on board room tables to the ooohs and aaaahs of the client’s exec team. Advertising has…


 

Can you trust your customer survey results?

By: Scott Seroka Customer and employee surveys are one of the best ways to obtain critical feedback and measure performance in key areas. However, the way survey questions are written and presented can have a measurable impact on the quality and accuracy of responses. Formulating questions has become both a science and an art based…