Archive for May, 2019  

4 Ways to Get the Most From Your Ad Agency

By: Pat Seroka Your ad agency is your most important partner in growing your business, and like your attorney or accountant, they can only provide results if you share all the details with them. To get the greatest bang from your ad agency you need to consider these 4 “rules of engagement.” First – they…


 

How to Build a Sales-Driven Culture at Your Bank

By: Scott Seroka When Bank CEOs think of “culture,” many think about productivity, morale, communication, teamwork and performance metrics. As important as these traits are, none on their own can compete with the metric of attracting and retaining new customers and deepening relationships. Building and maintaining a sales-driven culture is, was, and always must be…


 

9 Clear Cut Ways You Can Differentiate Your Brand

By: Scott Seroka Many companies in the financial industry struggle to differentiate their brands.  The most common, yet historically ineffective strategy to differentiate away from the black hole of commoditization is to simply offer enhanced and/or additional products and services. Although a short-term solution, it is a difficult strategy to sustain. Competitors will quickly copy…