Archive for January, 2019  

How do You Define a “Brand” and Take Control of It?

A brand is what people think of when they hear the name of your company. It’s made up of your reputation, strengths, weaknesses and the experiences they have with it. It’s the most valuable intangible asset your company owns. Ideally, your audience’s perception of your financial brand is aligned with what you intended, informed by…


 

6 Top Tips for Social Media Video

We all know that video is on fire! The key social media platforms you should be focusing on prioritize video in their algorithms because people love to watch and share video. In fact, mortgage and fintech industry marketers should keep in mind that video generates 1200% more shares than text and images combined. This is…