Archive for January, 2019  

How do You Define Your Brand?

A brand is what people think of when they hear the name of your company. It’s made up of your reputation, strengths, weaknesses and the experiences they have with it. It’s the most valuable intangible asset your company owns. Ideally, audience perceptions of your financial brand align with what you intended. But sometimes a gap…


 

6 Top Tips for Social Media Video

We all know that video is on fire! The key social media platforms you should be focusing on prioritize video in their algorithms because people love to watch and share video. In fact, mortgage and fintech industry marketers should keep in mind that video generates 1200% more shares than text and images combined. This is…


 

FACT: Culture has NOTHING to do with touchy-feely stuff!

By: Scott Seroka Mention the word “culture” to someone, and it may spark a conversation around employer branding, hiring emotionally intelligent managers, teamwork, and strategies behind building a place where people love to come to work every day. You know – all that “touchy-feely stuff” that people (especially those darn Millennials) expect from their employer…