Archive for November, 2018  

6 Critical Components of a Successful Marketing Plan

Did you know that 39% of marketers don’t feel their plans are successful? This is according to HubSpot “State of Inbound 2018.” There can be many reasons for this lack of success. Consider that too many companies and even their agencies skip over entire sections of the planning process due to lack of skill or…


 

Why Leading Companies Never Stop Branding

Do companies like SPX, Rexnord and Canon really need to continue branding themselves to retain their customers and encourage others to purchase their products? Why does Intel feel the need to spend billions each year on keeping its brand relevant, knowing they are the world’s largest and highest valued semiconductor chip manufacturer? Shouldn’t they be…