Archive for October, 2018  

Why Do B2B Players Love LinkedIn’s Native Video Ads?

According to Cisco, 82% of all internet traffic will be driven by video by 2021. Consumer brands have been leveraging video for each stage of the buyer path for what seems like forever, and now the B2B segment is catching up quickly. Back in August of 2017, LinkedIn began allowing individual members to upload videos…


 

Ad Blockers are On the Rise! What Can Advertisers Do?

adblocker eye looks at viewer concept.

Digital advertisers in the mortgage industry have a right to be concerned about the increasing trend of ad blocking.¬†According to a study by Statista,¬† the ad blocker user rate is projected to be approximately 30% in 2018! This is a stark reminder for advertisers about how empowered consumers really are. When telemarketers crossed the line…