Archive for June, 2018  

4 Hot Online Brand Building Trends

Hot trends in brand building

Every year we all read about a slew of marketing trends. This year is no different. I’ve seen many articles…some including trends that are a bit dated and others that are quickly coming of age. Here are four hand-picked trends that mortgage industry marketers should seriously consider as part of a communications strategy as we…


Everything Your Brand Must Endure to Earn a New Customer

Customer Purchase Journey Infographic

Let’s assume for a moment that you need a new CRM system for your company. There’s a good chance you’ll likely consider Salesforce. Or, if you’re planning a ski trip to Colorado and need warm gear for the mountains, you’ll probably spend a few extra dollars to buy the best – North Face or Marmot….


Using Strategic Sponsorships to Boost Awareness, Brand Credibility

race car sponsorship to build brand

Sponsorship marketing is one of the most popular and fastest growing forms of marketing! According to IEG’s 32nd annual review, sponsorship spending has been increasing year over year for the past 5 years. Great brands are fully aware of the positive benefits afforded them through aligning themselves with causes and events that reach their target…