Archive for June, 2018  

4 Hot Online Brand Building Trends

Hot trends in brand building

Every year we all read about a slew of marketing trends. This year is no different. I’ve seen many articles…some including trends that are a bit dated and others that are quickly coming of age. Here are four hand-picked trends that mortgage industry marketers should seriously consider as part of a communications strategy as we…


Using Strategic Sponsorships to Boost Awareness, Brand Credibility

race car sponsorship to build brand

Sponsorship marketing is one of the most popular and fastest growing forms of marketing! According to IEG’s 32nd annual review, sponsorship spending has been increasing year over year for the past 5 years. Great brands are fully aware of the positive benefits afforded them through aligning themselves with causes and events that reach their target…