Archive for March, 2016  

How To Defend Your Brand From Bullying

Type your brand name into yelp.com and glassdoor.com and see what results. Then type your brand name followed by the word “review” into Google. What did you find? A lot of great comments and reviews? If so, you are much more than just lucky. Your brand is obviously very strong and you must have an…


 

Three Ways To Maintain Brand Culture As You Scale

If you are an entrepreneur, you can surely recall the day you came to terms with the fact that it was time to hire your first employee. It probably happened when you realized it was no longer possible to do everything yourself and still properly service your customers. When you finally found someone you could…


 

7 Online Blunders that Can Hurt Your Brand

Spending more time on properly managing your brand online has become an absolute necessity. Your target audience has evolved to the point where expectations are higher than ever…and they’re only increasing, not stabilizing. That said, there are some very basic online blunders that some companies in the mortgage industry are still making that can easily…