Archive for November, 2015  

How a Nefarious Scandal Impacts Brand and Culture

By now, you have probably read more than enough about the VW scandal and the devastating trail of damage it has left behind, not only impacting its millions of customers, but also its investors, suppliers, vendors, dealers and the bank accounts of people who earn their livelihoods selling its cars. As disturbing as the reality…


 

6 Easy Ways to Deploy Social CRM to Build Brand Advocacy and Trust

Social media has become a significant factor in our personal and business lives. The proliferation of social media channels has created an atmosphere where people who have never met in real life can form friendships and bonds of trust where they share details about their personal lives…and their lives as consumers. They can share their…