Archive for July, 2015  

The Direct and Unbreakable Relationship Between Brand and Culture in Manufacturing

In the absence of people, there is no brand. Every time I hear an advertisement, see a company’s tagline, read a website or brochure, I immediately think about the promise the company is making to its customers, and if the company has a culture of people motivated to consistently deliver on its promise. Like you, I’ve had disappointing…


 

8 Ways to Drive Trust in Your Mortgage Industry Brand

No matter what business you’re in, the only thing you’re really selling is trust. According to the 2014 Edelman Trust Barometer, the firm’s 14th annual global exploration of trust by industry, “financial services” remains the least trusted industry globally. This is the sixth year running that financial services was the least trusted industry in the Edelman…