Archive for July, 2015  

The Direct and Unbreakable Relationship Between Brand and Culture in Manufacturing

In the absence of people, there is no brand. Every time I hear an advertisement, see a company’s tagline, read a website or brochure, I immediately think about the promise the company is making to its customers, and if the company has a culture of people motivated to consistently deliver on its promise. Like you, I’ve had disappointing…