Archive for April, 2015  

6 Key Benefits of Retargeting for Brand Awareness and Sales

arrows hitting a dollar sign

Ever wonder what happens to all those people who visit your mortgage industry Fintech website but never call, email you or fill out a short form? How about those “opens” you track in your email campaigns? Where did they all go? There are many reasons why people don’t take the time to pursue the next…


 

This one gesture will instantly improve your brand culture

You can’t swipe through inc.com; hbr.org or entrepreneur.com on your iPad without stumbling directly into an article about the significance culture plays in an organization. I think we all “get it.” Culture is as important, and some even believe more important, than strategy. I tend to agree. I don’t believe a company can execute its…