Archive for August, 2014  

Seven Do’s and Don’ts of Brand Development

Developing a brand isn’t a one-time adventure – it is a journey that lasts as long as your company is in existence. A brand needs to be constantly monitored, measured, maintained, nurtured, improved and leveraged to provide customer value with the intention of earning lifetime loyalty and advocacy. How is this done? Consider the following…


 

9 Troubling Branding Mistakes and How to Avoid Them

Troubling Branding Mistakes and How to Avoid Them

Your brand is your claim of distinction, backed up by the evidence of performance on that claim. This is the most clear, concise way to define a “brand.” If you’re reading this, you know how important a brand is to your success. A strong brand will go a long way to help you conquer the…


 

What is your Brand’s Impact Score?

Having a brand is a part of life. Whether or not we choose to think about it or do anything with it, we all have a brand – both personally, and as a CEO or business owner, corporately. We can’t escape or run away from our brand because it is not possible to erase the…