Archive for July, 2014  

If you want to build a stronger brand, focus on your touch points.

We’ve been beaten senseless with statistics on how many marketing messages we’re exposed to every day. The numbers range anywhere from 2,000 to as many as 12,000. The unfortunate fact is that we don’t even notice 95 percent (probably more) of these messages, making it that much more difficult for marketers to “capture” our attention…


 

7 Big Tips for a Successful Brand Launch in Social Media

rocket launch

In 2002, social media was considered a fad. In 2009 it was cutting edge and what all businesses were doing to get ahead of competitors. Today, social media marketing tools are a critical component to a brand’s overall integrated marketing communications arsenal. When launching a brand in the mortgage industry, or any other for that matter,…


 

Choosing the Right Brand Architecture System

When a company’s growth strategy involves acquisitions or extending its brand into other categories, a well-defined brand architecture system must be defined to ensure customers, employees and channel partners understand the relationships between the parent brand and its sub-brands. Brand architecture provides for a logical system of organizing all brands in a way that helps…