Archive for June, 2014  

Is Your Brand a Storyteller or a Storydoer? Here are 12 Ways to Tell.

story teller

It can be very tough to stand out as a company, especially if you’re a mortgage lender, given the flood of competition that exists. Unless you’re doing something or offering something truly unique or especially innovative, you’re just one of many doing the same thing and offering the same product choices as many others at…


 

Tips for Creating Memorable Experiences with Your Brand

memorable mortgage marketing plan experience

The mortgage industry is fiercely competitive, especially among lenders. This killer competition is the driving force behind the industry’s adoption of some of the most forward-thinking strategies to capture the minds of the various audiences it serves, both on the direct-to-consumer side and business-to-business side. Many marketing departments get caught up in the execution of…