Archive for May, 2014  

How to Protect Your Brand in a Crisis

When there was a major security breach at Target, the brand was raked over the coals by the media and consumers who vented their anger and frustration online. Day after day there were relentless blows to the brand, and it took more than a few weeks before the chaos began to settle. The fact is,…


 

The Role of Color in Branding in the Mortgage Industry

colors used in mortgage industry branding

Color plays a huge role in our lives. When we get up in the morning, we make decisions on what colors we’re going to wear that day based on our mood, whether or not we have a meeting to attend, who we’re going to see that day and the impression we want to leave on…


 

Does your brand attract top producers?

When you hear other employers complain about how hard it is to find good people, do you share the same frustration? Your answer to this question will give you valuable insight into the appeal your brand has among “good people” (top producers) in your industry – those employees you need to help you achieve your…


 

Branding Vs. Marketing – which is more important

Throughout my career I have often witnessed debates over which is more important, branding or marketing.  And, in each of these debates, it became clear that the “debaters” were using both terms interchangeably when indeed both are, and must always remain, mutually exclusive. So let’s start with a clear definition of each:  A brand is…