Archive for March, 2014  

How a Strong Brand Improves Leverage in Channel Partner Negotiations

If an industrial tool distributor wishes to establish brand credibility and make significant sales, they will seek out relationships with premium brands such as Snap-on and BOSCH. If a sporting goods store wishes to attract hunting enthusiasts, they will need to carry premium brands such as Beretta, Hornady and Leupold. If a fine dining restaurant…


 

Five Factors to Consider Before Changing Your Brand Name

Changing a brand name can be a risky proposition, one that can interrupt sales as well as confuse current and prospective customers alike. A corporate name change is typically reserved for the following situations: The brand name is too similar to another that has a poor reputation, and customers are confusing the two Legal reasons…


 

The Seven Rules of Highly Effective Brand Management

Let’s assume for the sake of example you have a very reputable brand and are considered to be a leader in your industry. Your brand is often requested by name and most customers don’t hesitate to pay a premium for your products and services. If you’re fortunate enough to be in this position, you know…