Archive for February, 2014  

8 Critical Steps to Ensure a Successful New Product, Service Launch

Next time you’re on an airplane, waiting to takeoff, you can be confident that your pilot is going through a pre- flight checklist to ensure all is set for a successful flight. While s/he has flown perhaps hundreds of times before, that does not excuse them from a pre-flight check.  The FAA requires it, their employer…


 

The Difference Between Brand and Reputation

A brand is best defined by its claim of distinction, which must be backed by evidence of performance. Reputation, on the other hand, is what a brand earns based on customers’ experiences with a company.  Both Brand and Reputation can be improved by proper strategy and execution.  We can improve your brand’s reputation, or the…


 

5 Key Reasons Google Plus is Important for Your Brand

Google+ is quickly becoming one of the most important places for you and your brand in the mortgage industry to be highlighted. This is true for both business-to-consumer and business-to-business entities. Why? It has absolutely nothing to do with following a trend. It has everything to do with the visibility and prominence of your brand when…