Archive for February, 2014  

8 Critical Steps to Ensure a Successful New Product, Service Launch

Next time you’re on an airplane, waiting to takeoff, you can be confident that your pilot is going through a pre- flight checklist to ensure all is set for a successful flight. While s/he has flown perhaps hundreds of times before, that does not excuse them from a pre-flight check.  The FAA requires it, their employer…


 

The Difference Between Brand and Reputation

A brand is best defined by its claim of distinction, which must be backed by evidence of performance. Reputation, on the other hand, is what a brand earns based on customers’ experiences with a company.  Both Brand and Reputation can be improved by proper strategy and execution.  We can improve your brand’s reputation, or the…