Archive for January, 2014  

If Your Mortgage Brand Were a Car, What Make Would it Be?

According to Statista, there were 265 car models offered in the U.S. in 2014. Automakers go to great lengths to “personify” their cars for the consumer because they know consumers buy with emotion and justify with logic. Accordingly, people naturally assign certain personality traits to cars based upon their shape, front grills, headlamps, performance, technology…


 

How to Protect Your Brand In a Merger or Acquisition

Typically after a merger or acquisition, the owners and leadership team will get to work on the brand. It typically starts with easing the nerves of customers with assurance they will still experience the same level of great service and benefit from the strengths of the two brands joining forces. While this easing of customer…


 

Brand Building Reduces Marketing Expense. Significantly.

Here’s a fun self-test. Do you know what to expect from these brands: McDonalds Ritz Carlton Holiday Inn Nike Mayo Clinic Starbucks Apple Of course you do, and if you don’t you’re excused from reading this blog. Just kidding…read on! Now let’s do another test. When was the last time you saw or heard an advertisement for…


 

4 Components of a Solid Mortgage Industry Brand

  Okay, so you have a great looking graphic logo, maybe you even refreshed it recently.  Perhaps your corporate name remains the same but maybe you changed your corporate colors. Possibly you even refreshed your web site, stationery and marketing collateral items, maybe even created a new tag line. Therefore your corporate “face” is ready…