Archive for May, 2013  

Mortgage CEO’s: Your Most Powerful Asset to Drive ROI

What do you aspire to be? This is the most effective question you can ask yourself as a mortgage company or any other mortgage industry product or service provider if you want to really leverage your most powerful asset to drive greater profit & market share…your brand. Great brands are constantly evolving…they’re aspirational in nature….


 

How a Killer Brand Drives Higher ROI from Marketing and PR!

Whether you’re a start-up or a thriving company in the mortgage industry, there’s a laundry list of items associated with a typical marketing plan that dominate discussions. These items can include website updates, specific campaigns, public relations activities, your social media presence, event sponsorships and the list goes on and on. Company stakeholders directly associate tactics…


 

Is Your Brand Strategy Holding You Back?

You may already have a marketing strategy in place. But, what about your brand strategy? The latter is often overlooked as it’s frequently misunderstood and passed off as a “soft” item…one that can be dealt with at a later time. But hold on…your brand strategy actually lays the foundation for all of your marketing activities….


 

An Easy 30-Minute Internal Brand Checkup

How do you know for sure that your employees understand your brand and how you differ from your competitors? And how can you find out if your employees really understand your business? The answer is simple: Ask them. First thing tomorrow morning, send the email below to thirty random people throughout your company. Be sure to…


 

Four Dimensions of a Brand

Your brand-new website with all the trimmings primed for SEO is finally done – check. Booth ready for trade show – check. Ads done for the industry pubs and new brochures are at the printer – check. You have all the tools you need to win new business and have a prosperous 2013. Or do…


 

6 Ways a Brand Driven Marketing Strategy Pays Off

Mortgage industry CEO’s, management teams and marketing departments constantly strive to find ways to take the wind out of the sails of the competition to increase their market share. They work together to build and implement strategies to hit high level goals in an effort to build sustainability and keep their competitors at bay. Ultimately,…


 

7 Ways to Build a Formidable Brand

It can take years to build a great reputation and only minutes for something or someone to destroy it. And sometimes what destroys a brand can be well outside your personal control. It’s the former employee who is out for vengeance on Facebook and Twitter or it’s the competitor who created a new product that…


 

A Quick Way to Measure Brand Value

Given enough time and capital, just about anyone could duplicate your products and services. Banks have been doing so since the beginning of time and Samsung is rivaling the iPhone with its Galaxy. Manufacturers are forever introducing next-generation products to out-design and outperform competitive products, and often times, even their own. It’s full speed ahead…