Archive for April, 2013  

Mortgage Industry Marketers: 6 Keys to Make Your Content Drive Leads

Many mortgage companies and companies that provide various services to the mortgage industry are clearly embracing the value of content marketing. Some are doing a fantastic job while others still struggle with how to do it well in order to obtain the maximum benefit. These benefits are very real. They include: Conveying your brand to…


 

Stop Missing Out on New Business Opportunities

You have a robust and aggressive marketing campaign. Your salespeople are dedicated, committed, loyal and hard working. Your website is in order, and by all indications, you have everything you need to succeed and have a record year. Yet, the reality is that sales are either flat or moderate, at best, and you wonder why…


 

Fuel For Your Marketing Efforts

Your business needs every advantage it can get, not just in rough economic periods, but in all times. However, these needs become more pronounced when, like today, there are fewer buyers and no-less competitors. That’s where your distinctive brand can step up and separate your company and products from the rest – resulting in maximum…


 

Are your public relations efforts not driving expected results?

If you hired a public relations firm and feel like the work they do just isn’t driving results, I’m sure it’s because you don’t see any new, qualified leads for your business…or not enough to make the investment worth your while. So you have to find out why. Is it due to lack of a…


 

Mortgage Industry Marketing Trend Predictions for 2013 and Beyond

Technology is advancing at breakneck speed…and leaving many in the mortgage industry in serious catch-up mode. Certainly, this doesn’t apply to everyone, but I speak to many companies in the mortgage industry on a daily basis that are grappling with how to capitalize on some of the current trends while at the same time struggling…