Archive for March, 2013  

7 Reasons Why Your Marketing Strategy Could Fail

man with bag over his head

Many companies in the mortgage industry are considering their marketing strategies for the coming year…or may even have their strategies in place. But there’s a problem…many will fail to achieve their desired outcomes. For a marketing strategy to be truly successful, there has to be a high level of determination among the executive staff that…


 

6 Tips to Build Trust and Credibility Online to Drive Originations, Sales

A picture of a woman with an apple on her head, waiting for an arrow.

For a retail lender or any business-to-business company in the mortgage industry, having a brand that is deemed credible and trustworthy is essential. People tend to either visit your company online or find you online as they conduct mobile or desktop searches for information. Therefore, it’s clear your online presence could help or hinder you in establishing the…