Archive for December, 2012  

Will your employees climb mountains for you?

Compare Fortune magazine’s 2012 “100 Best Companies to Work For” against their list of “100 Most Admired Companies,” and you’ll see brand names that lead their categories: Google, Intel, Accenture, American Express, Nordstrom and Starbucks. All share a spot on both lists, and it wasn’t coincidence or luck. Something magical is happening at these companies…


 

5 Ways Companies Kill Their Brand

We’re all in the service business, and the only reason our businesses exist is because customers buy from us. Yet sometimes brands fall out of focus and lose sight of what it takes to be a leader. Below, I have made a list of the top five ways companies kill their brand: No real thought…