Brand Development & Strategic Communications

Our Industry Experience is Your AdvantageSM

Put our knowledge and 30+ year history of successes to work for your company

Our expertise is in developing winning brand and communications strategies. Our passion is client service excellence. And, our specialty is building brands that transform and resonate in the mortgage, financial, manufacturing and professional services industries. As Certified Brand Development and Strategic Communications experts, our successes demonstrate we’re at the top of our game. With offices in Milwaukee and Los Angeles serving clients from coast to coast, we will confidently deliver what you need most – measurable results that directly translate to your growth and success.

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We build powerful brands

Our robust suite of services includes:

  • Brand Development
  • Internal Enculturation
  • Strategic Marketing Communications
  • Public Relations
  • Digital
  • Social Media

We’ll show you how emerging technologies and demographic shifts are impacting your brand, your culture, and your bottom line and how to use these new norms to your brand’s best advantage.

Whether you need comprehensive support, help with a specific campaign or to neutralize a competitive threat, we’ll weave precise branding, PR, communications, digital and social media tactics into an expertly crafted strategy that will maximize your ROI.

We operate with clear purpose and conviction

Our approach is deliberate in that we focus our skills on specific industries: mortgage, financial, manufacturing and professional services. We leverage proven brand development and internal culture-building processes, develop integrated strategies that are carefully calculated, and deploy cost effective tactics that are swiftly executed.

Simply put, we ensure you receive maximum value from your investment. And, we accomplish this by becoming a foundational part of your organization. Our team operates as entrepreneurs on your behalf, inspiring target audiences – and the media – to embrace the brands and firms we represent.

We are passionate about building winning brands that succeed

We have a deep personal sense of accountability that drives our passion for client service excellence. Our niche is providing the most expansive range of branding and marketing services available – Brand Development, Internal Enculturation, Strategic Planning, Public Relations, Digital/Social, Mobile and Marketing Communications to the mortgage, financial, manufacturing and professional services sectors.

We invite you to experience the Seroka difference.

Here's What Some of Our Clients Are Saying About Us...

For more than 13 years, we have exclusively used Seroka to build our brand and create our marketing strategy. Their results speak for themselves; we have become the fastest growing third-party verifications company in the country. Unequivocally, I would highly recommend Seroka to any organization that wants results and the right people with the right approach to maximize its marketing success.

Steve Grant | Credit Plus

Seroka brought experience and expertise to the discovery process that helped our team to find Waukesha’s unique selling proposition and message our brand’s essence and promise.

Jay Burnette | Waukesha Bearings Corporation

I can always depend on Amy to execute our media goals with the greatest attention to detail and efficiency. In every project for which I have enlisted the services of Seroka, your team has hit a home run each and every time!

Michelle Friedman | DeWitt Ross & Stevens, Law Firm

Seroka’s depth of experience, particularly in working with mortgage bankers was one of the primary reasons we selected them. It was a tremendous advantage for us to know that Seroka already had an understanding of what we do and what our struggles and goals were even before we started working with them.

Jean Badciong | Inlanta Mortgage

Seroka’s expertise in navigating public relations raised our visibility from virtual unknowns to recognized industry mainstays in less than one year.”

Linn Cook | LendingQB

I would recommend Seroka to any company looking to improve and strengthen their brand, as well as the mindset of their organization.

Tim Carpenter | Rexnord Industries

During the course of the recent recession, we found things to be different and as a company we were struggling with how to revise our marketing message to increase sales at a faster rate. We needed a more focused message for our customers. Scott Seroka had a process that he lead my executive team and me through which gave us the ability to dive deep into the key attributes of the company and its products. Scott truly became a partner in helping me and my team chart a new course toward our new brand.

Keith Coursin | Desert Aire Corp

It’s important to note that we saw dramatic growth working with Seroka. They think like entrepreneurs, are very proactive, knowledgeable and realize that everything always comes down to the numbers and consistently expressed a sincere interest in our growth as a result of the activities we engaged together.

Steven J. Shore | Tower Hematology Oncology Medical Group

During my tenure as Vice President of Marketing Operations at Prescription Solutions (now OptumRx), I always felt, along with my team, that we were working with a very professional organization that integrated seamlessly with us and always kept our best interests first.

Darren Hume | OptumRx

We are excited to be continuing our relationship with Seroka. Their industry knowledge has proven to be of great value to us, and laid the groundwork for the marketing and public relations successes we’ve realized over the last year. Parkside Lending’s business is stronger as a result of our strategic partnership with Seroka.

Matthew Ostrander | Parkside Lending

We chose Seroka as a vendor-partner because of their long, 25+ year history of successes in the mortgage industry. That, combined with their unique ability to deliver brand development, strategic planning and the execution of public relations, social media and marketing services, was a winning combination. We encourage any mortgage industry business that is seeking ways to achieve greater success to consider Seroka’s experience and capabilities as distinct advantages.

Rich Swerbinsky | The Mortgage Collaborative

We could not be happier with the quality of your staff and your willingness to help with any question that we may have concerning a successful campaign.

Ken Lowe | Castle Residential

As we moved forward I can confidently say that all of us at MSI are proud of our new brand, as it is a brand that we all believe in, and one that resonates very well with our customers and business partners. I would recommend Seroka to any company that is looking for a very strong brand development and strategic communications partner.

Mark Young | MSI

When I first met with Seroka & Associates, I was impressed with the personable, methodical and detailed approach they took to familiarize themselves with the personality and culture of my company. As we continue to work on projects together, I am equally impressed with their high level of creativity, the quality and professionalism of their work and the personal attention I receive.

Bill Koehler | Wisconsin Discount Securities Corporation

Pat, the best way to describe our relationship with your organization is partnership. For over 20 years we have benefited from your firms counsel, ideas and support in guiding our marketing efforts. As a valued partner, your firm is not near the top…but at the top.