Seroka

Is your brand the Grand Poobah in your industry? Are you exciting?
Do you create the news in your industry or do you read about it?
When the media reps have questions, (and they have a lot of them)
do they call you? Do you read about your competitors in the trades
or do they read about you? Do you get invited to the parties?

If an "unfortunate incident" happened in your business,
do you have a plan for handling the media?