Seroka has established a professional alliance with NAHREP Consulting Services (NCS), the consulting arm of the National Association of Hispanic Real Estate Professionals, to help our clients and the entire mortgage industry more effectively reach Hispanics, the country’s largest demographic of new homeowners.
Consider this: Last year Hispanics accounted for 69 percent of the total net growth in U.S. homeownership, and they were the only major racial group to increase their homeownership rate in 2015.
These statistics, in combination with the mortgage industry’s minority requirements, inspired us to equip our clients with strategies that will improve their business results through a meaningful connection with the Hispanic consumer. To that end, NCS complements our brand development, PR, marketing communications and digital service offering with two unique programs:
- CULTURAL COMPETENCY TRAINING™ – Understanding how culture impacts the home buying experience is important to know. Cultural Competency Training sessions are interactive learning experiences that that are led by seasoned trainers with experience in all aspects of the home buying spectrum. Best of all, you will be able to immediately apply what you learn to your day-to-day work.
- DIVERSITY & INCLUSION PLAN – Get the guidance you need to develop a comprehensive diversity and inclusion plan and corresponding policies that properly align with your business objectives and reflect your overall strategy.
You are invited to go to NAHREP’s website to learn more.