Brand is one-hundred percent internal, because people deliver on brand promises and expectations – not your products or services. If your employees don’t share the same drive, passion, desire and determination as the CEO to achieve corporate objectives, your brand will never ascend to be among the best in your industry.

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Enculturation

You need every employee on your side as your brand ambassador, because the truth is, your culture is only as healthy and as strong as your most disengaged or disgruntled employee. A poor culture can, and will capsize any organization.

Our BEST program has been designed to create and maintain a culture where employees are motivated to give their best, every day in every way. It is focused on:

  • Creating a continuous improvement culture
  • Improving morale
  • Ensuring everyone throughout your organization understands what your brand stands for
  • Defining brand expectations and how to deliver on them
  • Teaching techniques to improve communication and resolve conflicts quickly
  • Improving the internal and external customer experience
  • Operational excellence
  • Improving efficiencies

External Brand Execution

External brand execution is a product of extensive market research and analytics, ensuring maximum ROI on your marketing dollars. Our integrated marketing communication plans are designed to promote brands through channels such as:

  • Marketing
  • Advertising
  • Public relations
  • All things digital
  • Web
  • Direct response
  • Trade shows
  • And others, as necessary, to promote your brand to specific audience groups
Contact Us Today

During the course of the recent recession, we found things to be different and as a company we were struggling with how to revise our marketing message to increase sales at a faster rate. We needed a more focused message for our customers. Scott Seroka had a process that he lead my executive team and me through which gave us the ability to dive deep into the key attributes of the company and its products. Scott truly became a partner in helping me and my team chart a new course toward our new brand.
Keith Coursin, Desert Aire Corp
Seroka’s depth of experience, particularly in working with mortgage bankers was one of the primary reasons we selected them. It was a tremendous advantage for us to know that Seroka already had an understanding of what we do and what our struggles and goals were even before we started working with them.
Jean Badciong, Inlanta Mortgage
We chose Seroka as a vendor-partner because of their long, 25+ year history of successes in the mortgage industry. That, combined with their unique ability to deliver brand development, strategic planning and the execution of public relations, social media and marketing services, was a winning combination. We encourage any mortgage industry business that is seeking ways to achieve greater success to consider Seroka’s experience and capabilities as distinct advantages.
Rich Swerbinsky, The Mortgage Collaborative