Seroka offers a full spectrum of brand development services. You have the choice of retaining us for our full brand development process, or selecting from individual services or workshops based on your specific needs.


The culture assessment is a research tool that measures the strength, health and alignment of your brand and values among key internal audiences. The assessment provides rich insights into:

  • How your brand is perceived by employees and management in six critical categories
  • How well your business strategy, values, vision and brand are aligned
  • How your brand is represented in the three phases of the sales cycle (pre-purchase, purchase, post-purchase)
  • Internal issues causing barriers to team-work, production, efficiencies and growth
  • Performance metrics


The External Brand Assessment (EBA) is a research tool that measures how well your brand is understood by customers and channel partners. The EBA provides rich insights into:

  • How your brand is perceived and rated in critical categories
  • How well your brand is meeting customer expectations
  • Measurement of your brand’s relevance and influence
  • Service delivery and product quality/performance
  • Opportunities for improvement, growth and potential brand stretch








Seroka’s Brand Discovery workshop is designed to unearth your brand’s competitive distinctions. One of our certified brand consultants will facilitate a proven process to:

  • Unearth your brand’s most relevant and meaningful unique selling points
  • Explore your brand’s short- and long-term potential
  • Create your organization’s brand essence statement
  • Chart a course for accomplishing long-term objectives

At the conclusion of the Day of Discovery process, Seroka will take your new brand through validation. Validation is completed through in-person or telephone interviews with customers, channel partners and other business partners.


Our competitive assessment involves thoroughly researching your competitors to identify:

  • Unique selling points
  • Claims of distinction
  • Brand statements
  • Products and services overview
  • Online conversations
  • And other intelligence, as desired


Seroka will work with your team to identify all your brand touch points in the pre-purchase, purchase, and post-purchase cycle. A strategic plan will be created to ensure your brand is properly delivered and represented throughout all touch points identified.

Seroka Touch Point Graphic

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We offer proven and effective ways to align your employees with your brand and turn them into powerful brand ambassadors.

Our BEST program has been successfully implemented in both large and small organizations. The purpose of the program is to create and maintain a culture where employees are motivated to give their best, every day in every way. Seroka’s BEST program is focused on:

  • Creating a continuous improvement culture
  • Improving morale
  • Ensuring everyone throughout your organization understands what your brand stands for
  • Defining brand expectations and how to deliver on them
  • Teaching techniques to improve communication and resolve conflicts quickly
  • Improving the internal and external customer experience
  • Operational excellence
  • Improving efficiencies


External brand execution is a product of extensive market research and analytics, ensuring maximum ROI on your marketing dollars. Our integrated marketing communication plans are designed to promote brands through channels such as:

  • Marketing
  • Advertising
  • Public relations
  • Web
  • Direct response
  • Trade shows
  • And others, as necessary, to promote your brand to specific audience groups


If you manage a portfolio of brands, Seroka will work with you and your executive leadership team to define a model that aligns with your overall business strategy. Brand architecture will:

  • Provide for maximum brand value leverage of both corporate and sub-brands
  • Define guardrails for both corporate and sub-brands
  • Reduce barriers of opportunity through acquisitions
  • Allow assessment of which products fall within a designated system
  • Provide guidelines for brand extensions and new product launches
  • Provide strategic direction for the identity system/design language
  • Create a logical hierarchy that will enable customers to understand the underlying value proposition of the product or service under consideration

Brand Architecture Systems

Contact Us Today
We are excited to be continuing our relationship with Seroka. Their industry knowledge has proven to be of great value to us, and laid the groundwork for the marketing and public relations successes we’ve realized over the last year. Parkside Lending’s business is stronger as a result of our strategic partnership with Seroka.
Matthew Ostrander, Parkside Lending


During the course of the recent recession, we found things to be different and as a company we were struggling with how to revise our marketing message to increase sales at a faster rate. We needed a more focused message for our customers. Scott Seroka had a process that he lead my executive team and me through which gave us the ability to dive deep into the key attributes of the company and its products. Scott truly became a partner in helping me and my team chart a new course toward our new brand.
Keith Coursin, Desert Aire Corp
Seroka’s depth of experience, particularly in working with mortgage bankers, was one of the primary reasons we selected them. It was a tremendous advantage for us to know that Seroka already had an understanding of what we do and what our struggles and goals were even before we started working with them.
Jean Badciong, Inlanta Mortgage
We chose Seroka as a vendor-partner because of their long, 25+ year history of successes in the mortgage industry. That, combined with their unique ability to deliver brand development, strategic planning and the execution of public relations, social media and marketing services, was a winning combination. We encourage any mortgage industry business that is seeking ways to achieve greater success to consider Seroka’s experience and capabilities as distinct advantages.
Rich Swerbinsky, The Mortgage Collaborative