Master the wave of inbound marketing

Companies generally get involved with social media (inbound marketing) for one of two reasons – because they see its value, or because everyone else is getting involved, including their competitors. Upon discovering what others are doing online, they create a LinkedIn®, Facebook and/or Twitter™ page, post comments occasionally, then wait for the new business to flow in.

Either way, you can only let your marketing run on fumes for so long before the very people you wish to influence stop noticing you, forget about you and start “exploring their options” as your competitors tap them on the shoulder to show them what they have to offer.

Unfortunately, it’s not that simple. For inbound marketing to work successfully, it must be driven by a purpose and strategy.

Given the complexities of – and confusion about – inbound marketing, Seroka has developed a simple, easy-to-understand approach to social media networking, called SONIC. SONIC familiarizes apprehensive and, oftentimes, overwhelmed professionals with the social networking sphere, providing the knowledge they need to leverage inbound marketing as a brand- and business-building tool.

Using SONIC, we will analyze your current social media involvement, establish goals, and organize your online presence. Once that preliminary work is completed, we will create a plan that enables you to take advantage of the influential power of inbound marketing to:

1. acquire new business contacts
2. build relationships
3. offer and seek referrals
4. build communities
5. connect with customers in two-way conversations
6. measure the success of your products and services
7. get inside-information on the perception of your brand
8. leverage information to plan for the future

SONIC is a complete six-phase program, however, your point of entry will be determined by where your company currently stands in the social networking sphere.

> Take a look at Phase 1. - Look & Listen.