to place your order.
SPECIAL OFFER
Save $500 if you order by October 31, 2008 – regularly $1,495, now only $995 for your electronic version of the Reverse Mortgage Marketing Playbook.
Save $500 if you order by October 31, 2008 – regularly $1,495, now only $995 for your electronic version of the Reverse Mortgage Marketing Playbook.
- Reverse mortgage marketing on a budget
- Marketing tools that give you the biggest bang for your buck
- 5 tips to make your direct mail a success
- Techniques to get the local media to write about you
- 3 types of seminars you can easily offer
- Inexpensive advertising that works
- Getting radio stations to invite you to speak
- 8 tips for creating your marketing plan in a weekend
REVERSE MORTGAGE MARKETING BASICS
• What you can expect from this playbook
• The importance of increasing awareness
YOUR MARKETING CAMPAIGN
• Reasons you need to develop a campaign
• Best practices in marketing reverse mortgages
PLANNING AND PRIORITIZING
• Get started
– Define your target audience
– Analyze your strengths and your competitors
– Determine your reverse mortgage marketing budget
– Review and understand the available marketing tools
– Prepare yourself to educate your customers
– Establish a unique brand identity
• Choose the right tools
– Public relations
» Write a press release and submit it to the media
» Offer your expert opinion to the media
» Develop relationships with the media
– Seminars and speaking engagements
» To senior members of religious forums
» To employees planning for retirement
» To adult children
» To professional referral sources
– Advertising
» Talk radio
» Senior housing guides
» How to target your audience
– Referrals
» Network with financial planners, lawyers
and healthcare providers who treat seniors
– Direct mail
» Three components of direct mail
» The mailing list
» When to send
» What to include in the mailing
– Collateral/Educational materials
» Brochures
» Fliers
» Workbooks
• Put your tactical plan on paper
– Create a timeline
• Make the most of your advertising dollars
– Time versus money
PUTTING YOUR PLAN INTO ACTION
• Launch your campaign
• Monitor and track your success
