We have ideas all the time. Many are small and insignificant. But others fall into the category of true “AHA!” moments — such as those for new products or services that can change people’s lives or change the rules of the game for competitors. Unfortunately, many of these great ideas never move beyond the confines [...]
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Scott Seroka, Principal
. Posted 9 months ago at 4:43 pm.Share:
A recent survey conducted by BtoB Magazine reveals that only 28 percent of companies are either very involved to fully integrated into web analytics. I find this a bit surprising. When you consider that more than 95 percent of people visit a website prior to making a purchasing decision, keeping a pulse on website activity [...]
[ Read More ]Scott Seroka, Principal
. Posted 9 months, 2 weeks ago at 8:16 pm.Share:
I think many of us had a hunch that sooner than later, Google would pick itself up and make a comeback, after doing an autopsy on Buzz – its first crack at social media. And it has, with Google+. It’s pretty evident that Google is determined to dethrone Facebook. If you have any doubts about [...]
[ Read More ]Scott Seroka, Principal
. Posted 10 months, 1 week ago at 2:24 pm.Share:
After my recent post covering ROI on Social Media, I received some follow-up questions I thought would be worth elaborating on. Therefore, I’d like to offer additional insight with regard to ROI. As I stated in my previous post, the actual ROI on a tweet or Facebook post is impossible to calculate when you are [...]
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John Seroka
. Posted 10 months, 1 week ago at 12:28 am.Share:
In the time it takes your barista to fancy your morning brew, roughly 170,518,000 activities are taking place online: Compliments of Go Globe and Laughing Squid
[ Read More ]Scott Seroka, Principal
. Posted 11 months ago at 3:10 pm.Share:
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