I had the pleasure of watching this video of Simon Sinek, author of Start With Why when I was completing my certification in brand development. In my opinion, it is a must-see for everyone who wants to separate themselves from the herd and become a true leader in their category. His key message: People don’t [...]
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Scott Seroka, Principal
. Posted 3 months ago at 10:06 pm.Share:
Back in my early 20s, I made a large investment into my own set of hand tools. At the time, I had my choice of Ace, Stanley, True Value and a variety of other brands, but I knew only one brand would do – Craftsman – Sears’ house brand of tools. As my father and [...]
[ Read More ]Scott Seroka, Principal
. Posted 3 months, 1 week ago at 4:39 pm.Share:
You’ve heard and read a lot about personal branding, and now you’re ready to post some blogs, upload some videos and build some social networking profiles! If the idea of blogging gives you writer’s block, you’re not alone. Coming up with compelling blog topics as a healthcare professional can be intimidating. First of all, [...]
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John Seroka
. Posted 3 months, 2 weeks ago at 5:56 pm.Share:
Last June, Los Angeles Lakers basketball star Ron Artest caused a stir in the world of sports when he legally changed his name to Metta World Peace. Evidently, his motivation was so that he could have “World Peace” on the back of his jersey (Metta, if you’re wondering, means love, happiness or kindness). If you [...]
[ Read More ]John Seroka
. Posted 4 months ago at 5:54 pm.Share:
QR Codes, or quick-response codes, are everywhere these days. You see them on billboards, magazine ads, direct mailers, on the side of buses, buildings…everywhere! Forward-thinking healthcare marketers are incorporating QR codes in their campaigns. But, there’s a problem…according to a Forrester Research study, only 5% of Americans that own mobile phones actually used the 2-D [...]
[ Read More ]John Seroka
. Posted 4 months, 2 weeks ago at 6:08 pm.Share:
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