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As a healthcare provider, it is essential to build your credibility within your market area to compete…especially if you find yourself in a very competitive area as most of our clients do. This includes being online in a way that is consistent and informative. If you’re not deemed credible, online communities may still gather around [...]
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John Seroka
. Posted 2 months ago at 7:43 pm.Share:
QR Codes, or quick-response codes, are everywhere these days. You see them on billboards, magazine ads, direct mailers, on the side of buses, buildings…everywhere! Forward-thinking healthcare marketers are incorporating QR codes in their campaigns. But, there’s a problem…according to a Forrester Research study, only 5% of Americans that own mobile phones actually used the 2-D [...]
[ Read More ]John Seroka
. Posted 4 months, 2 weeks ago at 6:08 pm.Share:
On November 15th the Kindle Fire had its debut. The price was and still is only $200 which should push tablets into the mainstream at a breakneck pace. Combine this with the fact that 80% of online consumers use the internet to seek out information on healthcare related topics and you have the perfect storm [...]
[ Read More ]John Seroka
. Posted 4 months, 4 weeks ago at 9:46 pm.Share:
Any healthcare organization involved with social media is faced with the daily challenge of how to remain fresh and interesting to its community of fans. As a healthcare provider, the purpose of your Facebook page is to develop relationships with current and past patients; their families, friends and co-workers; and physicians and bloggers, as well as to [...]
[ Read More ]John Seroka
. Posted 5 months, 1 week ago at 7:06 pm.Share:
According to a Pew Internet Project, 80% of online consumers seek health information online. Accordingly, here are 4 digital trends worth paying attention to as you move forward with your marketing and public relations plans for 2012… 1. Video Video is experiencing significant growth, in fact, a high percentage of organizations are increasing their [...]
[ Read More ]John Seroka
. Posted 5 months, 2 weeks ago at 8:39 pm.Share:
In the rush to achieve a heightened level of efficiency, lowered costs and improved quality of care, mobile health care applications are gaining popularity among health care professionals and consumers. More than 200 million mobile health applications are used by doctors and patients today, and more than 600 million medical apps will be available by [...]
[ Read More ]John Seroka
. Posted 6 months ago at 10:00 am.Share:
The use of different social media websites such as Twitter, Facebook and others is growing in use at a very fast pace with hospitals. There are always things to watch out for, however, with this type of information sharing. For hospitals, social media is primarily used for marketing, communication, patient engagement, educational purposes, philanthropy, background [...]
[ Read More ]John Seroka
. Posted 7 months, 2 weeks ago at 5:57 am.Share:
Any brand involved with social media is faced with the daily challenge of how to remain fresh and interesting to its community of fans. As a cancer center, the purpose of your Facebook page is to develop relationships with current and past patients; their families, friends and co-workers; and referring physicians and bloggers, as well [...]
[ Read More ]John Seroka
. Posted 8 months, 1 week ago at 9:56 pm.Share:
First of all, what is a QR code? A QR code, or Quick Read code, is a two-dimensional bar code technology that looks like a box with a random pattern inside of it. This code, which is programmed with information, can appear in a print ad, on a television screen or billboard…anywhere, even in my [...]
[ Read More ]John Seroka
. Posted 8 months, 1 week ago at 5:04 pm.Share:
The use of different social media websites such as Twitter, Facebook and others is growing in use at a very fast pace with cancer centers. There are always things to watch out for, however, with this type of information sharing. For cancer centers, social media is primarily used for marketing, communication, patient engagement, educational purposes, [...]
[ Read More ]John Seroka
. Posted 9 months ago at 10:58 pm.Share:
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