Do Cancer Patients Share Online?

You bet they do. It makes sense, doesn’t it? After all, according to a Pew Internet Project, 80% of U.S. internet consumers seek out health information online. In that process, they come across many online discussions and information, so it follows that they would share online as well. So what about cancer patients specifically? Where [...]

Don’t Make This Mistake…

Faced with stagnant or shrinking marketing budgets, many companies are relying on yesterday’s data and today’s gut feelings to make crucial marketing decisions.

It’s always risky investing in anything without having the benefit of facts and empirical data to support your decisions. You would expect a financial planner to be knowledgeable about the market, and trust him or her to make recommendations that help you achieve your goals based on research and analysis, not gut feelings and hunches. It should be no different when investing in marketing. ..

What did they say about me?

I remember when I was in High School, at the end of the year when we would get our year books, we’d all pass them around on the last day of classes and everyone would write a little something on the inside. Sometimes it was just a signature and other times there would be a long paragraph. In any event, when we got our yearbooks back, we would all read word for word what everyone wrote to us.

Has anything changed?