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Team your best salesperson with a crummy manager and what do you get? A resignation letter and loads of business going to your competitor. Team a highly trained and skilled manager with a group of average-to-slightly above-average employees and you’ll soon have enthusiastic and highly motivated team-players willing to bleed for your company. In no [...]
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Scott Seroka, Principal
. Posted 1 month, 3 weeks ago at 9:57 pm.Share:
Sales are down. Your most formidable competitor has a new secret sauce and is stealing your customers. You lost your #1 position and are feeling the pain. And it doesn’t make sense because you are an aggressive marketer, you speak at industry trade shows, network heavily and have a vibrant online and offline PR presence. [...]
[ Read More ]Scott Seroka, Principal
. Posted 1 month, 3 weeks ago at 8:09 pm.Share:
As a healthcare provider, it is essential to build your credibility within your market area to compete…especially if you find yourself in a very competitive area as most of our clients do. This includes being online in a way that is consistent and informative. If you’re not deemed credible, online communities may still gather around [...]
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John Seroka
. Posted 2 months ago at 7:43 pm.Share:
Last June, Los Angeles Lakers basketball star Ron Artest caused a stir in the world of sports when he legally changed his name to Metta World Peace. Evidently, his motivation was so that he could have “World Peace” on the back of his jersey (Metta, if you’re wondering, means love, happiness or kindness). If you [...]
[ Read More ]John Seroka
. Posted 4 months ago at 5:54 pm.Share:
QR Codes, or quick-response codes, are everywhere these days. You see them on billboards, magazine ads, direct mailers, on the side of buses, buildings…everywhere! Forward-thinking healthcare marketers are incorporating QR codes in their campaigns. But, there’s a problem…according to a Forrester Research study, only 5% of Americans that own mobile phones actually used the 2-D [...]
[ Read More ]John Seroka
. Posted 4 months, 2 weeks ago at 6:08 pm.Share:
On November 15th the Kindle Fire had its debut. The price was and still is only $200 which should push tablets into the mainstream at a breakneck pace. Combine this with the fact that 80% of online consumers use the internet to seek out information on healthcare related topics and you have the perfect storm [...]
[ Read More ]John Seroka
. Posted 4 months, 4 weeks ago at 9:46 pm.Share:
Any healthcare organization involved with social media is faced with the daily challenge of how to remain fresh and interesting to its community of fans. As a healthcare provider, the purpose of your Facebook page is to develop relationships with current and past patients; their families, friends and co-workers; and physicians and bloggers, as well as to [...]
[ Read More ]John Seroka
. Posted 5 months, 1 week ago at 7:06 pm.Share:
Many organizations are in the process of developing their 2012 strategies. But there’s a problem…many of these strategies fail to achieve the desired outcomes. Why is that? Here are 8 reasons… 1. No written marketing strategy. Sure, this is obvious, but many plan to plan, then get caught up in the day-to-day and the plan doesn’t get written [...]
[ Read More ]John Seroka
. Posted 5 months, 2 weeks ago at 5:54 pm.Share:
According to a Pew Internet Project, 80% of online consumers seek health information online. Accordingly, here are 4 digital trends worth paying attention to as you move forward with your marketing and public relations plans for 2012… 1. Video Video is experiencing significant growth, in fact, a high percentage of organizations are increasing their [...]
[ Read More ]John Seroka
. Posted 5 months, 2 weeks ago at 8:39 pm.Share:
In the rush to achieve a heightened level of efficiency, lowered costs and improved quality of care, mobile health care applications are gaining popularity among health care professionals and consumers. More than 200 million mobile health applications are used by doctors and patients today, and more than 600 million medical apps will be available by [...]
[ Read More ]John Seroka
. Posted 6 months ago at 10:00 am.Share:
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