You are currently browsing the archives for the Ideas category.
As a healthcare provider, it is essential to build your credibility within your market area to compete…especially if you find yourself in a very competitive area as most of our clients do. This includes being online in a way that is consistent and informative. If you’re not deemed credible, online communities may still gather around [...]
[ Read More ]
John Seroka
. Posted 2 months ago at 7:43 pm.Share:
QR Codes, or quick-response codes, are everywhere these days. You see them on billboards, magazine ads, direct mailers, on the side of buses, buildings…everywhere! Forward-thinking healthcare marketers are incorporating QR codes in their campaigns. But, there’s a problem…according to a Forrester Research study, only 5% of Americans that own mobile phones actually used the 2-D [...]
[ Read More ]John Seroka
. Posted 4 months, 2 weeks ago at 6:08 pm.Share:
On November 15th the Kindle Fire had its debut. The price was and still is only $200 which should push tablets into the mainstream at a breakneck pace. Combine this with the fact that 80% of online consumers use the internet to seek out information on healthcare related topics and you have the perfect storm [...]
[ Read More ]John Seroka
. Posted 4 months, 4 weeks ago at 9:46 pm.Share:
Any healthcare organization involved with social media is faced with the daily challenge of how to remain fresh and interesting to its community of fans. As a healthcare provider, the purpose of your Facebook page is to develop relationships with current and past patients; their families, friends and co-workers; and physicians and bloggers, as well as to [...]
[ Read More ]John Seroka
. Posted 5 months, 1 week ago at 7:06 pm.Share:
In the rush to achieve a heightened level of efficiency, lowered costs and improved quality of care, mobile health care applications are gaining popularity among health care professionals and consumers. More than 200 million mobile health applications are used by doctors and patients today, and more than 600 million medical apps will be available by [...]
[ Read More ]John Seroka
. Posted 6 months ago at 10:00 am.Share:
The use of different social media websites such as Twitter, Facebook and others is growing in use at a very fast pace with hospitals. There are always things to watch out for, however, with this type of information sharing. For hospitals, social media is primarily used for marketing, communication, patient engagement, educational purposes, philanthropy, background [...]
[ Read More ]John Seroka
. Posted 7 months, 2 weeks ago at 5:57 am.Share:
Any brand involved with social media is faced with the daily challenge of how to remain fresh and interesting to its community of fans. As a cancer center, the purpose of your Facebook page is to develop relationships with current and past patients; their families, friends and co-workers; and referring physicians and bloggers, as well [...]
[ Read More ]John Seroka
. Posted 8 months, 1 week ago at 9:56 pm.Share:
When people hear the name Steve Jobs, many immediately think of the top three products that have radically changed our lives – the iPod, iPhone and the iPad. Steve has an innate ability to create things that we don’t even know we want, and then make them indispensible to our lives. I’ll admit that when [...]
[ Read More ]
Scott Seroka, Principal
. Posted 8 months, 1 week ago at 4:53 pm.Share:
First of all, what is a QR code? A QR code, or Quick Read code, is a two-dimensional bar code technology that looks like a box with a random pattern inside of it. This code, which is programmed with information, can appear in a print ad, on a television screen or billboard…anywhere, even in my [...]
[ Read More ]John Seroka
. Posted 8 months, 1 week ago at 5:04 pm.Share:
We have ideas all the time. Many are small and insignificant. But others fall into the category of true “AHA!” moments — such as those for new products or services that can change people’s lives or change the rules of the game for competitors. Unfortunately, many of these great ideas never move beyond the confines [...]
[ Read More ]Scott Seroka, Principal
. Posted 9 months ago at 4:43 pm.Share:
Admin: Log in