Why The Quality of Leadership Will Make or Break Your Brand

Team your best salesperson with a crummy manager and what do you get? A resignation letter and loads of business going to your competitor. Team a highly trained and skilled manager with a group of average-to-slightly above-average employees and you’ll soon have enthusiastic and highly motivated team-players willing to bleed for your company. In no [...]

Healthcare Marketing: 4 Tips to Build Your Credibility

As a healthcare provider, it is essential to build your credibility within your market area to compete…especially if you find yourself in a very competitive area as most of our clients do. This includes being online in a way that is consistent and informative. If you’re not deemed credible, online communities may still gather around [...]

Six Reasons Sears is Failing

Back in my early 20s, I made a large investment into my own set of hand tools. At the time, I had my choice of Ace, Stanley, True Value and a variety of other brands, but I knew only one brand would do – Craftsman – Sears’ house brand of tools. As my father and [...]

HEALTHCARE MARKETING: THE RISE OF THE TABLET

On November 15th the Kindle Fire had its debut. The price was and still is only $200 which should push tablets into the mainstream at a breakneck pace. Combine this with the fact that 80% of online consumers use the internet to seek out information on healthcare related topics and you have the perfect storm [...]

Healthcare Marketing: 8 reasons why strategies fail

Many organizations are in the process of developing their 2012 strategies. But there’s a problem…many of these strategies fail to achieve the desired outcomes. Why is that? Here are 8 reasons… 1. No written marketing strategy. Sure, this is obvious, but many plan to plan, then get caught up in the day-to-day and the plan doesn’t get written [...]

Hospital Social Media Tips

The use of different social media websites such as Twitter, Facebook and others is growing in use at a very fast pace with hospitals. There are always things to watch out for, however, with this type of information sharing.   For hospitals, social media is primarily used for marketing, communication, patient engagement, educational purposes, philanthropy, background [...]

Strong Competition Keeps Brands in Check

On December 6, 2010, Consumer Reports revealed that among 58,000 of its readers that were surveyed, AT&T was rated as the worst wireless network.

The report was a devastating blow to AT&T of course. But executives at AT&T also knew that if people wanted Apple’s blockbuster iPhone, there was nowhere else to go. As of this week, though, that is no longer the case because Verizon is now able to sell and provide service for the iPhone.

Competition knocks bullies down to size, gives customers options and it keeps companies honest. Most importantly, it forces companies to fight for business and the one with the best plan, service or offering wins…