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Team your best salesperson with a crummy manager and what do you get? A resignation letter and loads of business going to your competitor. Team a highly trained and skilled manager with a group of average-to-slightly above-average employees and you’ll soon have enthusiastic and highly motivated team-players willing to bleed for your company. In no [...]
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Scott Seroka, Principal
. Posted 1 month, 3 weeks ago at 9:57 pm.Share:
Sales are down. Your most formidable competitor has a new secret sauce and is stealing your customers. You lost your #1 position and are feeling the pain. And it doesn’t make sense because you are an aggressive marketer, you speak at industry trade shows, network heavily and have a vibrant online and offline PR presence. [...]
[ Read More ]Scott Seroka, Principal
. Posted 1 month, 3 weeks ago at 8:09 pm.Share:
As a healthcare provider, it is essential to build your credibility within your market area to compete…especially if you find yourself in a very competitive area as most of our clients do. This includes being online in a way that is consistent and informative. If you’re not deemed credible, online communities may still gather around [...]
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John Seroka
. Posted 2 months ago at 7:43 pm.Share:
I had the pleasure of watching this video of Simon Sinek, author of Start With Why when I was completing my certification in brand development. In my opinion, it is a must-see for everyone who wants to separate themselves from the herd and become a true leader in their category. His key message: People don’t [...]
[ Read More ]Scott Seroka, Principal
. Posted 3 months ago at 10:06 pm.Share:
Back in my early 20s, I made a large investment into my own set of hand tools. At the time, I had my choice of Ace, Stanley, True Value and a variety of other brands, but I knew only one brand would do – Craftsman – Sears’ house brand of tools. As my father and [...]
[ Read More ]Scott Seroka, Principal
. Posted 3 months, 1 week ago at 4:39 pm.Share:
Last June, Los Angeles Lakers basketball star Ron Artest caused a stir in the world of sports when he legally changed his name to Metta World Peace. Evidently, his motivation was so that he could have “World Peace” on the back of his jersey (Metta, if you’re wondering, means love, happiness or kindness). If you [...]
[ Read More ]John Seroka
. Posted 4 months ago at 5:54 pm.Share:
QR Codes, or quick-response codes, are everywhere these days. You see them on billboards, magazine ads, direct mailers, on the side of buses, buildings…everywhere! Forward-thinking healthcare marketers are incorporating QR codes in their campaigns. But, there’s a problem…according to a Forrester Research study, only 5% of Americans that own mobile phones actually used the 2-D [...]
[ Read More ]John Seroka
. Posted 4 months, 2 weeks ago at 6:08 pm.Share:
On November 15th the Kindle Fire had its debut. The price was and still is only $200 which should push tablets into the mainstream at a breakneck pace. Combine this with the fact that 80% of online consumers use the internet to seek out information on healthcare related topics and you have the perfect storm [...]
[ Read More ]John Seroka
. Posted 4 months, 4 weeks ago at 9:46 pm.Share:
Brand development has little to do with designing a logo and crafting a brilliantly written tagline. Brand development is the process by which a company or organization unearths its evidence of distinction and communicates that evidence both internally and externally. The key word is Development. When embarking on brand development, consider eighteen brand metrics that [...]
[ Read More ]Scott Seroka, Principal
. Posted 5 months ago at 7:00 pm.Share:
Any healthcare organization involved with social media is faced with the daily challenge of how to remain fresh and interesting to its community of fans. As a healthcare provider, the purpose of your Facebook page is to develop relationships with current and past patients; their families, friends and co-workers; and physicians and bloggers, as well as to [...]
[ Read More ]John Seroka
. Posted 5 months, 1 week ago at 7:06 pm.Share:
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