Team your best salesperson with a crummy manager and what do you get? A resignation letter and loads of business going to your competitor. Team a highly trained and skilled manager with a group of average-to-slightly above-average employees and you’ll soon have enthusiastic and highly motivated team-players willing to bleed for your company. In no [...]
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Scott Seroka, Principal
. Posted 1 month, 3 weeks ago at 9:57 pm.Share:
Sales are down. Your most formidable competitor has a new secret sauce and is stealing your customers. You lost your #1 position and are feeling the pain. And it doesn’t make sense because you are an aggressive marketer, you speak at industry trade shows, network heavily and have a vibrant online and offline PR presence. [...]
[ Read More ]Scott Seroka, Principal
. Posted 1 month, 3 weeks ago at 8:09 pm.Share:
As a healthcare provider, it is essential to build your credibility within your market area to compete…especially if you find yourself in a very competitive area as most of our clients do. This includes being online in a way that is consistent and informative. If you’re not deemed credible, online communities may still gather around [...]
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John Seroka
. Posted 2 months ago at 7:43 pm.Share:
The art of public relations dates back to 50 B.C. when Caesar penned a campaign biography about the Gallic Wars to convince the Romans to choose him as head of state. And to think there was no Twitter…
[ Read More ]Scott Seroka, Principal
. Posted 2 months, 1 week ago at 1:58 pm.Share:
If you compare Fortune magazine’s 2012 “100 Best Companies to Work For” against their list of “100 Most Admired Companies,” you’ll see that some pretty popular brand names including Google, Intel, Accenture, American Express, Nordstrom and Starbucks, share a spot on both lists. Earning a spot on two of the most prestigious lists in one [...]
[ Read More ]Scott Seroka, Principal
. Posted 2 months, 2 weeks ago at 7:33 pm.Share:
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