Four Twitter Strategies You Ought to Know

by Scott Seroka. Posted 2 months, 3 weeks ago at 15:45. 0 comments

BtoB Magazine recently reported that many BtoB marketers are still looking for a return on tweets.

Fifty-two percent of respondents to its survey are satisfied with the ROI of Twitter while 48 percent are either indifferent or disappointed. This isn’t too surprising given that BtoB social media marketing consistently trails BtoC. We hear and read about how influential social media marketing is on the consumer side so often that it actually deters some BtoB marketers from investing too much time into something that isn’t quite proven yet.

However, as with everything else in life, you get what you give. It isn’t so much the actual tweeting time involved, but the time to think through your social media marketing strategy.

The following are four Twitter strategies from successful tweeters, a direct lift from BtoB Magazine:

“In a series of case studies featured in the report, successful adopters outline some of their strategies for making the most of their tweets. Tactics include scheduling messages for optimal visibility, retweeting messages from influential bloggers, adopting a rigorous schedule for sending tweets and concentrating messages around important events.”

In other words, make sure you’re consistently posting meaningful, relevant and timely content during peak times when your audience is most likely to be engaged online. Of course, this applies to Facebook posts, LinkedIn updates and blogging as well.

Are you satisfied with the results of your social media marketing efforts? If so, please share…