How Do You Keep Score With Social Networking?

by Scott Seroka. Posted 2 months, 4 weeks ago at 10:33. 1 comment

What is the difference between meaningless and meaningful social networking connections in a BtoB environment? Seth Godin, author and entrepreneur, proclaims that too many people keep their eyes glued to their “scoreboard” of how many friends, followers or connections they have. The big question is, how many of your connections are truly valuable where there is a high probability of doing business with them? How many of them would go out of their way to help you because you went out of your way to help them?